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Determining the Effects of Voice Pitch on Adolescent Perception, Subconscious Bias, and Marketing Success Using Electroencephalography

Guan et al. | Apr 28, 2021

Determining the Effects of Voice Pitch on Adolescent Perception, Subconscious Bias, and Marketing Success Using Electroencephalography

Voice pitch affects perceived authoritativeness, competency, and leadership capacity. In this study, the authors suggest that examining certain measures of brain activity collected using an affordable EEG could predict advertising effectiveness, which may be invaluable in future neuromarketing research. Understanding voice pitch and other factors that cause implicit bias may allow significant advances in marketing, facilitating business success.

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High school students show some reluctance to COVID-19 guidelines

Basit Abid et al. | Jun 25, 2024

High school students show some reluctance to COVID-19 guidelines
Image credit: The authors

COVID-19 has officially been downgraded from the status of a global health emergency, but have COVID-19 safety practices become a new way of life for students? The authors collected survey data on COVID-19-related knowledge and behaviors of high-school students in Punjab, Pakistan and Santa Clara County, California, USA, so see where high-schoolers stand on pandemic safety today.

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Do trumpet players have a greater expiratory capacity than those who do not play a wind instrument?

Homsi et al. | Feb 01, 2022

Do trumpet players have a greater expiratory capacity than those who do not play a wind instrument?

With healthy lung performance being critical to daily function and maintenance of physical health, the authors of this study explored the impact of airflow training from playing a wind instrument on respiratory system function. With careful quantification of peak expiratory flow of individuals who played the trumpet, the authors found no expiratory capacity difference between students who played the trumpet and students who did not play a wind instrument.

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The most efficient position of magnets

Shin et al. | Mar 28, 2024

The most efficient position of magnets
Image credit: immo RENOVATION

Here, the authors investigated the most efficient way to position magnets to hold the most pieces of paper on the surface of a refrigerator. They used a regression model along with an artificial neural network to identify the most efficient positions of four magnets to be at the vertices of a rectangle.

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Automated dynamic lighting control system to reduce energy consumption in daylight

Jagannathan et al. | Jun 17, 2024

Automated dynamic lighting control system to reduce energy consumption in daylight
Image credit: Jagannathan and Mehrotra 2024

Buildings, which are responsible for the majority of electricity consumption in cities like Dubai, are often exclusively reliant on electrical lighting even in the presence of daylight to meet the illumination requirements of the building. This inefficient use of lighting creates potential to further optimize the energy efficiency of buildings by complementing natural light with electrical lighting. Prior research has mostly used ballasts (variable resistors) to regulate the brightness of bulbs. There has been limited research pertaining to the use of pulse width modulation (PWM) and the use of ‘triodes for alternating current’ (TRIACs). PWM and TRIACs rapidly stop and restart the flow of current to the bulb thus saving energy whilst maintaining a constant illumination level of a space. We conducted experiments to investigate the feasibility of using TRIACs and PWM in regulating the brightness of bulbs. We also established the relationship between power and brightness within the experimental setups. Our results indicate that lighting systems can be regulated through these alternate methods and that there is potential to save up to 16% of energy used without affecting the overall lighting of a given space. Since most energy used in buildings is still produced through fossil fuels, energy savings from lighting systems could contribute towards a lower carbon footprint. Our study provides an innovative solution to conserve light energy in buildings during daytime.

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