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Comparing Consumer Personality and Brand Personality: Do Fashion Styles Speak of Who You Are?

Stevenson et al. | Oct 02, 2019

Comparing Consumer Personality and Brand Personality: Do Fashion Styles Speak of Who You Are?

This study investigated how fashion brand personalities are similar to people’s personalities and whether people may prefer a particular clothing brand based on their own personal traits. All together, Stevenson and Scott found that the Big Five Personality Factors are generally not related to participants’ preferred brand personalities. Generally, brands should consider different factors besides the Big Five Personality Factors for identifying potential customers.

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Are Teens Willing to Pay More for Their Preferred Goods?

Johnson Jr. et al. | Sep 28, 2019

Are Teens Willing to Pay More for Their Preferred Goods?

Each day we are flooded with new items that promise us a better experience at a better price. This forces buyers to continuously chose between sticking to what they know, or trying something new. In turn, companies need to be aware of the factors affecting consumer choices, that too within the different fractions of society. In this study the authors investigate the effect of survey-based price setting on profits made based on African American teen purchases, and how African-American teen loyalty to a particular brand affects their willingness to pay a higher price than the market average for their preferred brand items.

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The Parent-Child Relationship During the College Planning Process

Vanden et al. | Sep 19, 2019

The Parent-Child Relationship During the College Planning Process

To explore the parent-child relationship during college planning, authors surveyed high school juniors from two private schools (boarding school vs. non-boarding parochial school). After coding, survey answers indicate students at boarding schools were found to have greater fear of parental control and disappointment, while students at non-boarding parochial schoolexpressed a greater need for parental assistance.

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Giving Teens a Voice: Sources of Stress for High School Students

Corson et al. | Sep 09, 2019

Giving Teens a Voice: Sources of Stress for High School Students

The authors investigate the negative effects stress has on teen mental and physical health. Through a survey, they give Virginia teens a voice in revising the Health and Physical Education curriculum to include a standards of learning (SOL). Notably they identify factors contributing to stress levels including homework level, amount of free and sleep time, parental pressure and family encouragement.

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The role of Corresponding Race, Gender, and Species as Incentives for Charitable Giving

Antonides-Jensen et al. | Jul 31, 2019

The role of Corresponding Race, Gender, and Species as Incentives for Charitable Giving

Inherent bias is often the unconscious driver of human behavior, and the first step towards overcoming these biases is our awareness of them. In this article the authors investigate whether race, gender or species affect the choice of charity by middle class Spaniards. Their conclusions serve as a starting point for further studies that could help charities refine their campaigns in light of these biases effectively transcending them or taking advantage of them to improve their fundraising attempts.

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Correlates of Sugar Consumption Among High School Students and Faculty

McBurnett et al. | Mar 07, 2019

Correlates of Sugar Consumption Among High School Students and Faculty

The availability, portion sizes, and consumption of highly palatable food has been linked adverse health outcomes. McBurnett and O’Donnell sought to assess the relationship between reward-based eating drive, consumption, cravings, and knowledge of the effects of sugary foods. In this study population, reward-based eating drive was related to both consumption and cravings. Further, for females, the knowledge of sugar’s effects was significantly and inversely associated with its consumption.

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Emotional and Psychological Effect of Music on People

Nolt et al. | Jan 03, 2019

Emotional and Psychological Effect of Music on People

Nolt and Elwonger examine how different types of music impact our emotional and physical states. They found that music can influence a subject's emotional state, with sad music inspiring sadness and exciting music bringing excitement. They were not able to find a clear relationship between heart rate and music type. Music's effect on emotional state can be useful when designing novel therapies for emotional and mental disorders.

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Don’t Waste the Medical Waste: Reducing Improperly Classified Hazardous Waste in a Medical Facility

Hemani et al. | Jun 20, 2018

Don’t Waste the Medical Waste: Reducing Improperly Classified Hazardous Waste in a Medical Facility

Hemani et al. tackled the problem of rampant hospital waste by implementing staff training to help inform hospital workers about proper waste disposal. The authors observed a significant increase in proper waste disposal after the training, showing that simple strategies, such as in-person classroom training and posters, can have a profound effect on limiting improper waste handling.

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FRUGGIE – A board game to combat obesity by promoting healthy eating habits in young children

Huprikar et al. | Jun 13, 2018

FRUGGIE – A board game to combat obesity by promoting healthy eating habits in young children

The authors created a board game to teach young children about healthy eating habits to see whether an interactive and family-oriented method would be effective at introducing and maintaining a love for fruits and veggies. Results showed that children developed a liking for fruits and vegetables, and none regressed. Half maintained their level of enjoyment for fruits and vegetables during the research period, while the other half had a positive increase. The results show that a simple interactive game can shape how young children relate to food and encourage them to maintain healthy habits.

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Overcoming The Uncanny Valley Through Shared Stressful Experience with a Humanoid Robot

Bing et al. | Jun 12, 2018

Overcoming The Uncanny Valley Through Shared Stressful Experience with a Humanoid Robot

The "Uncanny Valley" is a phenomenon in which humans feel discomfort in the presence of objects that are almost, but not quite, human-like. In this study, the authors tested whether this phenomenon could be overcome by sharing a stressful experience with a humanoid robot. They found that human subjects more readily accepted a robot partner that they had previously shared a stressful experience with, suggesting a potential method for increasing the effectiveness of beneficial human-robot interactions by reducing the Uncanny Valley effect.

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Are Age and Sex Related to Emotion Recognition Ability in Children and Teenagers?

Gallego-García et al. | Feb 23, 2018

Are Age and Sex Related to Emotion Recognition Ability in Children and Teenagers?

Humans have a natural ability to recognize emotional cues from the facial expressions of others, as a crucial evolutionary trait to navigate social interactions. This ability likely develops through normal development and social experience, but it is unclear how much influence age and sex have in emotional facial recognition (EFR). In this study, the authors investigate EFR in children and teenagers, and look at whether accurate emotional recognition does occur more in males or females.

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Music's Effect on Dogs’ Heart Rates

Aubin et al. | Oct 03, 2017

Music's Effect on Dogs’ Heart Rates

Music can affect the behavior of humans and other animals. In this study, the authors studied five types of music with different tempos and demonstrated how each one affected dogs' heart rates.

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Extroverts as Materialists: Correlating Personality Traits, Materialism, and Spending Behavior

Jackson et al. | Feb 19, 2017

Extroverts as Materialists: Correlating Personality Traits, Materialism, and Spending Behavior

The authors investigated the relationship between personality traits and adolescent materialism, as well as how materialism relates to spending habits. Results indicate that extroversion was positively correlated with materialism, and that adolescents' purchases were affected by the purchasing behaviors of their friends or peers. Moreover, materialistic youth were more likely than non-materialistic youth to spend money on themselves when given a hypothetical windfall of $500.

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