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Determining the Effects of Voice Pitch on Adolescent Perception, Subconscious Bias, and Marketing Success Using Electroencephalography

Guan et al. | Apr 28, 2021

Determining the Effects of Voice Pitch on Adolescent Perception, Subconscious Bias, and Marketing Success Using Electroencephalography

Voice pitch affects perceived authoritativeness, competency, and leadership capacity. In this study, the authors suggest that examining certain measures of brain activity collected using an affordable EEG could predict advertising effectiveness, which may be invaluable in future neuromarketing research. Understanding voice pitch and other factors that cause implicit bias may allow significant advances in marketing, facilitating business success.

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Exponential regression analysis of the Canadian Zero Emission Vehicle market’s effects on climate emissions in 2030

Ajay et al. | Feb 25, 2023

Exponential regression analysis of the Canadian Zero Emission Vehicle market’s effects on climate emissions in 2030
Image credit: Andrew Roberts

Here, the authors explored how the sale and use of electric vehicles could reduce emissions from the transport industry in Canada. By fitting the sale of total of electric vehicles with an exponential model, the authors predicted the number of electric vehicle sales through 2030 and related that to the average emission for such vehicles. Ultimately, they found that the sale and use of electric vehicles alone would likely not meet the 45% reduction in emissions from the transport industry suggested by the Canadian government

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Firearm-purchase laws that limit the number of guns on the market reduce gun homicides in the South Side of Chicago

Krishnan et al. | Jan 24, 2022

Firearm-purchase laws that limit the number of guns on the market reduce gun homicides in the South Side of Chicago

Gun violence has been a serious issue in the South Side of Chicago for a long time. To intervene, regulators have passed legislation they hoped to curb -if not completely eradicate- the issue. However, there is little analysis done on how effective the various laws have been at reducing gun violence. Here the authors explore the association between firearm purchase laws passed between 1993-2018 and the incidence of gun homicide in Chicago's South Side. Their analysis suggests that some laws have been more effective than others, while some might have exacerbated the issue. However, they do not consider other contributing factors, which makes it difficult to prove causation without further investigation.

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Using economic indicators to create an empirical model of inflation

Kasera et al. | Dec 01, 2022

Using economic indicators to create an empirical model of inflation

Here, seeking to understand the correlation of 50 of the most important economic indicators with inflation, the authors used a rolling linear regression to identify indicators with the most significant correlation with the Month over Month Consumer Price Index Seasonally Adjusted (CPI). Ultimately the concluded that the average gasoline price, U.S. import price index, and 5-year market expected inflation had the most significant correlation with the CPI.

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OLED Screens Better Exhibit the Color Black than LCD Screens

Donahue et al. | Nov 04, 2020

 OLED Screens Better Exhibit the Color Black than LCD Screens

There are two types of competing TV screens on the market, organic light emitting diode (OLED) and liquid crystal display (LCD). The better capability to exhibit black results in higher contrast images. Here, authors compared the ability of the two types of screens to show black in an environment eliminating external light.

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