Browse Articles

Unit-price anchoring affects consumer purchasing behavior

James et al. | Jan 15, 2025

Unit-price anchoring affects consumer purchasing behavior

This study examines how anchoring—providing numerical suggestions like "2 for $4"—can influence consumer purchasing decisions and increase revenue. The researchers tested three types of price anchors on 29 high school students shopping in a mock store.

Read More...

Color photometry and light curve modeling of apparent transient 2023jri

Favretto et al. | Aug 13, 2024

Color photometry and light curve modeling of apparent transient 2023jri

Observing transients like supernovae, which have short-lived brightness variations, helps astronomers understand cosmic phenomena. This study analyzed transient 2023jri, hypothesizing it was a Type IIb supernova. By collecting and analyzing data over four weeks, including light and color curves, they confirmed its classification and provided additional insights into this less-studied supernova type.

Read More...