Voice pitch affects perceived authoritativeness, competency, and leadership capacity. In this study, the authors suggest that examining certain measures of brain activity collected using an affordable EEG could predict advertising effectiveness, which may be invaluable in future neuromarketing research. Understanding voice pitch and other factors that cause implicit bias may allow significant advances in marketing, facilitating business success.

Each year, invasive tree roots cause large amounts of damage to underground pipes. While this is usually due to leaks and cracks, tree roots can also invade pipes that are structurally sound. We are interested in investigating whether plant roots have an affinity towards flowing water, measured through mass, even when the running water is not in direct contact with soil. We tested this by creating a choice chamber with water running under one end and no stimulus on the other end. Overall, the masses of the roots growing towards flowing water were greater than the masses of the roots growing towards the end with no stimulus, showing that plant roots did have an affinity towards flowing water.

In this study, the authors investigate whether Moringa Oleifera seeds can serve as material to aid in purifying water. M. oleifera seeds have coagulating properties and the authors hypothesized that including it in a water filtration system would reduce particles, specifically bacteria, in water. Their results show that this system removed the largest percent of bacteria. When used in combination with cilantro, it was actually more efficient than the other techniques! These findings have important implications for creating better and more economical water purification systems.

In this article, the authors systematically study whether the type of a star is correlated with the number of planets it can support. Their study shows that medium-sized stars are likely to support more than one planet, just like the case in our solar system. They predict that, of the hundreds of planets beyond our solar system, 6% might be habitable. As humans work to travel further and further into space, some of those might truly be suited for human life.

Farmers will need to increase crop yields to feed the world's growing population efficiently. The authors here investigate the effects of growing corn in the presence or absence of ragweed, an invasive weed found in many fields and gardens. Surprisingly, the authors found that corn grown in the presence of weeds grew taller and were more productive than corn that had weeds removed. This may help gardeners rethink the necessity of weeding, and may point a way to improve farm yields in the future.

The authors develop and test a machine learning algorithm for predicting diabetes diagnoses.

Social media is widely used and easily accessible for adolescents, it has the potential to increase STEM (Science, Technology, Engineering, and Math) identity in girls. We aimed to investigate the effects of exposure to counter-stereotypical portrayals of women in STEM on social media on the STEM identity of adolescent girls. The study concluded that social media alone may not be an effective tool to increase STEM identity in girls. Social media can still be used as a complementary tool to support and encourage women in STEM, but it should not be relied upon solely to address the gender disparity in STEM fields.

The authors survey high school students regarding the frequency of microaggressions such as name mispronunciation.

Natural selection shapes the evolution of all organisms, and one question of interest is whether natural selection will reach a "stopping point": a stable, ideal, value for any particular trait. Madhan and Kanagavel tackle this question by building a computer simulation of trait evolution in organisms.

The authors compare nutritional content of foods found in Western versus Asian grocery stores to determine whether one cultural diet is healthier than the other.