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Are Teens Willing to Pay More for Their Preferred Goods?

Johnson Jr. et al. | Sep 28, 2019

Are Teens Willing to Pay More for Their Preferred Goods?

Each day we are flooded with new items that promise us a better experience at a better price. This forces buyers to continuously chose between sticking to what they know, or trying something new. In turn, companies need to be aware of the factors affecting consumer choices, that too within the different fractions of society. In this study the authors investigate the effect of survey-based price setting on profits made based on African American teen purchases, and how African-American teen loyalty to a particular brand affects their willingness to pay a higher price than the market average for their preferred brand items.

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Expression of Anti-Neurodegeneration Genes in Mutant Caenorhabditis elegans Using CRISPR-Cas9 Improves Behavior Associated With Alzheimer’s Disease

Mishra et al. | Sep 14, 2019

Expression of Anti-Neurodegeneration Genes in Mutant <em>Caenorhabditis elegans</em> Using CRISPR-Cas9 Improves Behavior Associated With Alzheimer’s Disease

Alzheimer's disease is one of the leading causes of death in the United States and is characterized by neurodegeneration. Mishra et al. wanted to understand the role of two transport proteins, LRP1 and AQP4, in the neurodegeneration of Alzheimer's disease. They used a model organism for Alzheimer's disease, the nematode C. elegans, and genetic engineering to look at whether they would see a decrease in neurodegeneration if they increased the amount of these two transport proteins. They found that the best improvements were caused by increased expression of both transport proteins, with smaller improvements when just one of the proteins is overly expressed. Their work has important implications for how we understand neurodegeneration in Alzheimer's disease and what we can do to slow or prevent the progression of the disease.

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Allelopathic Effects of Kudzu (Pueraria montana) on Seed Germination and Their Potential Use As a Natural Herbicide

Mathur et al. | Dec 19, 2013

Allelopathic Effects of Kudzu (<em>Pueraria montana</em>) on Seed Germination and Their Potential Use As a Natural Herbicide

Plants in the wild compete with each other for nutrients and sunlight. Kudzu is a weed that is thought to secrete compounds that inhibit the growth of other plants. Here the authors find that certain parts of kudzu plants can block the germination of clover and dandelion seeds. These experiments may lead to a weed killer that is safe and naturally derived.

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Detection and Control of Spoilage Fungi in Refrigerated Vegetables and Fruits

Chari et al. | May 16, 2021

Detection and Control of Spoilage Fungi in Refrigerated Vegetables and Fruits

Food spoilage leads to a significant loss in agricultural produce each year. Here, the authors investigate whether certain essential oils can protect against fungus-mediated spoilage of fruits and vegetables. Their results suggest that the compounds they tested might indeed inhibit fungal growth, at various temperatures, a promising result that could reduce food wasting.

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The effect of floating plant on water purification: Comparison of the water purification capability of Water Hyacinth, Duckweed, and Azolla

Park et al. | Nov 21, 2020

The effect of floating plant on water purification: Comparison of the water purification capability of Water Hyacinth, Duckweed, and Azolla

Clean water is a necessity for every household, yet water pollution is a serious problem in many parts of the world and plays a major role in compromising water security in the 21st century. In this paper, the authors address the utility of several plants as natural water purifiers. They estimate the effectiveness of duckweed, hyacinth, and azolla in improving the quality of water from the Mithi river in India by measuring several metrics. They conclude that all three plants are effective in improving water quality, suggesting that these plants as eco-friendly options for water treatment.

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