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A Study on the Coagulating Properties of the M. oleifera Seed

Lakshmanan et al. | Feb 14, 2020

A Study on the Coagulating Properties of the <em>M. oleifera</em> Seed

In this study, the authors investigate whether Moringa Oleifera seeds can serve as material to aid in purifying water. M. oleifera seeds have coagulating properties and the authors hypothesized that including it in a water filtration system would reduce particles, specifically bacteria, in water. Their results show that this system removed the largest percent of bacteria. When used in combination with cilantro, it was actually more efficient than the other techniques! These findings have important implications for creating better and more economical water purification systems.

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Wind Resistance and Automobile Shapes

Neelakantan et al. | Jan 25, 2019

Wind Resistance and Automobile Shapes

Energy efficiency is becoming more important as we struggle to find better, more sustainable energy sources to power our planet; the car industry is no exception. In this article, the authors examine the effect of shape on automobile aerodynamics By finding the shape that makes cars less resistant to wind, and therefore more energy efficient, can help the automobile industry make better, more eco-friendly cars that are also cheaper to operate.

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The Role of Corresponding Race, Gender, and Species as Incentives for Charitable Giving

Antonides-Jensen et al. | Jul 31, 2019

The Role of Corresponding Race, Gender, and Species as Incentives for Charitable Giving

Inherent bias is often the unconscious driver of human behavior, and the first step towards overcoming these biases is our awareness of them. In this article the authors investigate whether race, gender or species affect the choice of charity by middle class Spaniards. Their conclusions serve as a starting point for further studies that could help charities refine their campaigns in light of these biases effectively transcending them or taking advantage of them to improve their fundraising attempts.

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The extent to which storefront alcohol advertising differs by community profile in Michigan

Voyt et al. | May 17, 2023

The extent to which storefront alcohol advertising differs by community profile in Michigan
Image credit: Steve Harvey

Here, recognizing that alcohol manufacturers may target ethnic minorities and youths with specific forms of advertisements based on previous studies, the authors considered how alcohol storefronts differ depending on the community they are located in. Specifically, they looked at differences between Metro-Dtroit suburban communities of high- and low-incomes. They found that alcohol stores in the low-income areas had more and larger alcohol and malt liquor advertisements per store along with being within 1,000 feet of a school.

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Are Teens Willing to Pay More for Their Preferred Goods?

Johnson et al. | Sep 28, 2019

Are Teens Willing to Pay More for Their Preferred Goods?

Each day we are flooded with new items that promise us a better experience at a better price. This forces buyers to continuously chose between sticking to what they know, or trying something new. In turn, companies need to be aware of the factors affecting consumer choices, that too within the different fractions of society. In this study the authors investigate the effect of survey-based price setting on profits made based on African American teen purchases, and how African-American teen loyalty to a particular brand affects their willingness to pay a higher price than the market average for their preferred brand items.

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