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Comparing Consumer Personality and Brand Personality: Do Fashion Styles Speak of Who You Are?

Stevenson et al. | Oct 02, 2019

Comparing Consumer Personality and Brand Personality: Do Fashion Styles Speak of Who You Are?

This study investigated how fashion brand personalities are similar to people’s personalities and whether people may prefer a particular clothing brand based on their own personal traits. All together, Stevenson and Scott found that the Big Five Personality Factors are generally not related to participants’ preferred brand personalities. Generally, brands should consider different factors besides the Big Five Personality Factors for identifying potential customers.

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Talinum paniculatum root exhibits synergistic antimicrobial activity with Tetracycline, Erythromycin, and Streptomycin against S. aureus but has no observed effect on antibiotic efficacy against E. coli

Patel et al. | Jan 09, 2018

Talinum paniculatum root exhibits synergistic antimicrobial activity with Tetracycline, Erythromycin, and Streptomycin against S. aureus but has no observed effect on antibiotic efficacy against E. coli

Patel et al. explore whether T. paniculatum plant extract can work with modern antibiotics to increase antibiotic efficacy against common disease-causing bacteria. The plant extract in conjunction with the antibiotic shows promise in battling S. aureus. The authors present a cost-effective method to increase antibiotic efficacy in a time where antibiotic resistant bacteria is becoming a growing problem.

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Evolution of Neuroplastin-65

Cremers et al. | Oct 26, 2016

Evolution of Neuroplastin-65

Human intelligence is correlated with variation in the protein neuroplastin-65, which is encoded by the NPTN gene. The authors examine the evolution of this gene across different animal species.

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The Effect of Music on Heart Rate

Agrawal et al. | Apr 25, 2013

The Effect of Music on Heart Rate

Different songs can seem to evoke different emotions. Here the authors demonstrate that different songs can have a significant effect on the heart rate of listeners. A slower song slows heart rate, and a faster song increases it.

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Analysis of electrodialysis as a method of producing potable water

Shen et al. | May 03, 2024

Analysis of electrodialysis as a method of producing potable water

Here, seeking a way to convert the vast quantity of seawater to drinking water, the authors investigated the purification of seawater to drinking water through electrodialysis. Using total dissolved solids (TDS) as their measure, they found that electrodialysis was able to produce deionized water with TDS values under the acceptable range for consumable water.

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Efficacy of electrolytic treatment on degrading microplastics in tap water

Schroder et al. | Apr 23, 2023

Efficacy of electrolytic treatment on degrading microplastics in tap water
Image credit: Imani

Here seeking to identify a method to remove harmful microplastics from water, the authors investigated the viability of using electrolysis to degrade microplastics in tap water. Compared to control samples, they found electrolysis treatment to significantly the number of net microplastics, suggesting that this treatment could potentially implemented into homes or drinking water treatment facilities.

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Development of anti-cancer bionanoparticles isolated from corn for bone cancer treatment

Richardson et al. | Apr 20, 2023

Development of anti-cancer bionanoparticles isolated from corn for bone cancer treatment

This study hypothesizes that nanoparticles derived from corn (cNPs)may have anti-proliferative effects on bone cancer and metastasized bone cancer. It finds that human osteosarcoma and human lung carcinoma metastasized to bone marrow cell viability decreased to 0% when treated with cNPs. Overall, these results indicate that cNPs have anti-proliferative effects on bone cancer cells and cancer cells that metastasize to the bone.

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