Each day we are flooded with new items that promise us a better experience at a better price. This forces buyers to continuously chose between sticking to what they know, or trying something new. In turn, companies need to be aware of the factors affecting consumer choices, that too within the different fractions of society. In this study the authors investigate the effect of survey-based price setting on profits made based on African American teen purchases, and how African-American teen loyalty to a particular brand affects their willingness to pay a higher price than the market average for their preferred brand items.

With low-temperature transportation being critical for the progress of research and medical services by preserving biological samples and vaccines, the optimization of cold storage materials is more critical now than ever. The exclusive use of dry ice has its limitations. Notably, it proves insufficient for cold storage during long-range transportation necessary for the delivery of specimens to rural areas. In this article, the authors have proposed a new means of cold storage through the combination of dry ice and ethanol. Upon thorough analysis, the authors have determined their new method as considerably better than the use of pure dry ice across many characteristics, including cold storage capacity, longevity of material, and financial and environmental feasibility.

In this study the author undertakes a careful characterization of a special type of chemical reaction, called an oscillating Belousov-Zhabotinsky (or B-Z) reaction, which has a number of existing applications in biomedical engineering as well as the potential to be useful in future developments in other fields of science and engineering. Specifically, she uses experimental measurements in combination with computational analysis to investigate whether the reaction is cohesive – that is, whether the oscillations between chemical states will remain consistent or change over time as the reaction progresses. Her results indicate that the reaction is not cohesive, providing an important foundation for the development of future technologies using B-Z reactions.

In this study, the authors use quantitative digit ratio measurements and a survey of personality traits to evaluate the potential relationship between sex and levels of conscientiousness.

Antibiotics are used to treat dangerous diseases. Over time, however, bacteria are becoming resistant to antibiotics - which poses a threat to humans and animals alike. In this paper, the authors examine how E. coli gains resistance to the antibiotic amoxicillin.

In this article, the authors quantify fluctuations of primary proteins found within bovine milk across four stages of lactation. Critically, these findings bear great relevance to the nutritional support of calves as well as the varying severity of symptoms of lactose intolerance.

With growing demands for ethanol, many researchers are turning to Panicum virgatum (switchgrass) as a feedstock of cellulosic ethanol. In this study, Ferris and Gillan examine the germination, biomass, nitrogen, survival, and chlorophyll absorbance of two switchgrass cultivars of grown in competition with Bromus inermis (smooth brome) with two varying levels of nitrogen fertilizer. Results presented indicate that during establishment, competition from other species has a greater effect than nitrogen fertilizer.

Here, seeking to better understand the effects of altered day-night cycles, the authors considered the effects of an altered photoperiod on Daphnia magna. By tracking possible stress responses, including mean heart rate, brood size, and male-to-female ratio they found that a shorter photoperiod resulted in altered mean heart rates and brood size. The authors suggest that based on these observations, it is important to consider the effects of photoperiod alterations and the stress responses of other organisms.

The authors looked at the ability of plants to transfer phosphate between each other through mycorrhizal fungi. Specifically, they looked at whether plants with excess phosphate would transfer this nutrient to other plants that had depleted levels of phosphate.

In this study, the authors tested the ability and accuracy of a neural net to identify patterns in complex number matrices.