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Each day we are flooded with new items that promise us a better experience at a better price. This forces buyers to continuously chose between sticking to what they know, or trying something new. In turn, companies need to be aware of the factors affecting consumer choices, that too within the different fractions of society. In this study the authors investigate the effect of survey-based price setting on profits made based on African American teen purchases, and how African-American teen loyalty to a particular brand affects their willingness to pay a higher price than the market average for their preferred brand items.

Here the authors test the ability of the bacterium Bacillus subtilis to degrade the polyethylene from plastic waste in various aquatic environments. They determined that degradation can occur among all samples while it was the highest in fresh water and lowest in ocean water.

The authors looked at how nanosilver particles may negatively impact the pond water environment. They used D. magna as an indicator species to look at the impact of different concentrations of nanosilver particles.

This study investigated how well food labels from 280 different brands across multiple food and drink categories in India and the US adhered to recommended nutritional labeling standards as outlined by the Codex Alimentarius.

The authors looked at the primary structure of lignin peroxidase in an attempt to identify mutations that would improve both the stability and solubility of the peroxidase protein. The goal is to engineer peroxidase enzymes that are stable to help break down polymers, such as PVC, into monomers that can be reused instead of going to landfills.

Artificial sweeteners are rising in popularity, in part due to the influence of social media platforms like YouTube. However, YouTube commenters often repeat information about artificial sweeteners that is not supported by scientific research. To investigate how misinformation about sweeteners spreads through social media, Kim and Yoo conduct a content analysis of YouTube comments to reveal how many comments repeat misinformation about artificial sweeteners' effects.

The authors compared the short-term effects of processed versus unprocessed food on spatial learning and survival in zebrafish, given the large public concern regarding processed foods. By randomly assigning zebrafish to a diet of brine shrimp flakes (processed) or live brine shrimp (unprocessed), the authors show while there is no immediate effect on a fish's decision process between the two diets, there are significant correlations between improved learning and stress response with the unprocessed diet.

In this study, potential physiological effects of Red 40 food dye, found in many different food products, are tested using Daphnia magna, a small freshwater crustacean.

Solar and radio frequency harvesters serve as a viable alternative energy source to batteries in many cases where the battery cannot be easily replaced. Using specifically designed circuit models, the authors quantify the reliability of different harvested energy sources to identify the most practical and efficient forms of renewable energy.

In order to determine whether unmarked soybeans in the market were genetically modified crops, the authors developed a polymerase chain reaction (PCR) screen for DNA lectin.