This study investigated how fashion brand personalities are similar to people’s personalities and whether people may prefer a particular clothing brand based on their own personal traits. All together, Stevenson and Scott found that the Big Five Personality Factors are generally not related to participants’ preferred brand personalities. Generally, brands should consider different factors besides the Big Five Personality Factors for identifying potential customers.

Different songs can seem to evoke different emotions. Here the authors demonstrate that different songs can have a significant effect on the heart rate of listeners. A slower song slows heart rate, and a faster song increases it.

Cuisine with hot chili peppers can be tasty, but sometimes painful to consume because of the burning sensations caused by the capsaicin molecule. The authors wanted to find the palate reliever that decreases the burning sensation of capsaicin the most by testing water, soft drink, olive oil, milk, and ice-cream as possible candidates. The authors hypothesized that olive oil would be the best palate reliever as it is non-polar like the capsaicin molecule. The authors surveyed 12 panelists with low, medium, and high spice tolerances and found that across all levels of spice tolerance, milk and ice-cream were the best palate relievers and soft drink the worst.

The authors looked at the relation between stress and motivation in high school students with 4+ AP classes that also played a varsity sport. No distinct correlation was observed, however, results indicated that there are other factors at play that influence both stress and motivation.

Recognizing a potential link between mental focus and physical endurance, here, the authors considered the effects of mental visualization on strength endurance. By comparing the number of repetitions completed in sets where the lifter was aware of the weight to be lifted against sets where the lifter was kept unaware, they found that the lifter was able to maintain strength endurance when unable to accurately visualize the weight they lifted in this exploratory study.

To address whether odor sensory circuits are organized topographically, the authors investigate whether the neuronal responses to similar odors amongst different mice mapped similarly in brain.

The Aromanian language and culture is quickly declining towards extinction. In this new research article, Ganea and Lascu provide evidence that, although the use of the Aromanian language is less prevalent among younger individuals, participants overwhelming support the preservation of Aromanian language and culture.

There are complex interactions between water and outside forces such as magnetic fields. This study aims to examine the effects of magnetic forces on the flow rate of water. The alteration of flow rate by magnets could have exciting applications in many fields.

Many of us take our vision for granted, but rarely do we measure how well we can see. In this study, the authors investigate the ability of people of different ages to read progressively fainter letters in dark light. They find that the ability to see in dim light drops drastically after age 30. The ability to read fainter letters worsens after age 30 as well. These findings should help inform lighting decisions everywhere from restaurants to road signs.

Microscopic beauty is hiding in common kitchen ingredients - even vanillin flavoring can be turned into mesmerizing artwork by crystallizing the vanillin and examining it under a polarizing microscope. Wang and Pang explore this hidden beauty by determining the optimal conditions to grow crystalline vanillin films and by creating computer simulations of chemical interactions between vanillin molecules.