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Comparing Consumer Personality and Brand Personality: Do Fashion Styles Speak of Who You Are?

Stevenson et al. | Oct 02, 2019

Comparing Consumer Personality and Brand Personality: Do Fashion Styles Speak of Who You Are?

This study investigated how fashion brand personalities are similar to people’s personalities and whether people may prefer a particular clothing brand based on their own personal traits. All together, Stevenson and Scott found that the Big Five Personality Factors are generally not related to participants’ preferred brand personalities. Generally, brands should consider different factors besides the Big Five Personality Factors for identifying potential customers.

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Determining the Habitable Zone Around a Star

Lee et al. | May 29, 2013

Determining the Habitable Zone Around a Star

Life requires many things, including a hospitable temperature, elements, and energy. Here the authors utilize Newton's laws of physics and information relating a star's luminosity and temperature to determine the minimum and maximum masses and luminosities of planets and stars that would support life as we know it. This work can be used to determine the likelihood of a planet being able to support life based on attributes we can measure from here on Earth.

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The impact of attending a more selective college on future income

Ho et al. | Oct 16, 2024

The impact of attending a more selective college on future income

Debates around legacy preferences, recruited athletes, and affirmative action in U.S. college admissions often focus on the belief that graduating from a more selective institution leads to higher future earnings. The study hypothesized a positive correlation between college selectivity and future income due to enhanced resources and opportunities.

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Trust in the use of artificial intelligence technology for treatment planning

Srivastava et al. | Sep 18, 2024

Trust in the use of artificial intelligence technology for treatment planning

As AI becomes more integrated into healthcare, public trust in AI-developed treatment plans remains a concern, especially for emotionally charged health decisions. In a study of 81 community college students, AI-created treatment plans received lower trust ratings compared to physician-developed plans, supporting the hypothesis. The study found no significant differences in AI trust levels across demographic factors, suggesting overall skepticism toward AI-driven healthcare.

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Analyzing the relationships between years of experience and performance anxiety in teen volleyball players

Concha-Ortiz et al. | Aug 15, 2024

Analyzing the relationships between years of experience and performance anxiety in teen volleyball players
Image credit: The authors

Athletes with performance anxiety may struggle to play their best and enjoy the game. Various factors may impact how much anxiety an athlete feels, including how much experience they have in the sport. Concha-Ortiz and Navins survey teenage club volleyball players to look for relationships between years of experience and performance anxiety symptoms.

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Therapy dogs effectively reduce stress in college preparatory students

Ikeda et al. | Nov 27, 2023

Therapy dogs effectively reduce stress in college preparatory students
Image credit: Ryan Stone

In this article the authors looked at the effect of spending time with a therapy dog before and after stressful events. They found that interacting with a therapy before a stressful event showed more significant reduction in signs of stress compared to interacting with a therapy dog after stressful events have already occurred.

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Applying centrality analysis on a protein interaction network to predict colorectal cancer driver genes

Saha et al. | Nov 18, 2023

Applying centrality analysis on a protein interaction network to predict colorectal cancer driver genes

In this article the authors created an interaction map of proteins involved in colorectal cancer to look for driver vs. non-driver genes. That is they wanted to see if they could determine what genes are more likely to drive the development and progression in colorectal cancer and which are present in altered states but not necessarily driving disease progression.

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Analyzing resilience in a sample population as a novel qualifier for triage in psychological first aid

Ramesh et al. | Apr 18, 2023

Analyzing resilience in a sample population as a novel qualifier for triage in psychological first aid
Image credit: Mat Napo

While serving as an immediate address for psychological safety and stability, psychological first aid (PFA) currently lacks the incorporation of triage. Without triage, patients cannot be prioritized in correspondence to condition severity that is often called for within emergency conditions. To disentangle the relevance of a potential triage system to PFA, the authors of this paper have developed a method to quantify resilience - a prominent predictor of the capability to recover from a disaster. With this resilience index, they have quantified resilience of differing age, race, and sex demographics to better inform the practice of PFA and potential demographic prioritization via a triage system.

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