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Determining the Effects of Voice Pitch on Adolescent Perception, Subconscious Bias, and Marketing Success Using Electroencephalography

Guan et al. | Apr 28, 2021

Determining the Effects of Voice Pitch on Adolescent Perception, Subconscious Bias, and Marketing Success Using Electroencephalography

Voice pitch affects perceived authoritativeness, competency, and leadership capacity. In this study, the authors suggest that examining certain measures of brain activity collected using an affordable EEG could predict advertising effectiveness, which may be invaluable in future neuromarketing research. Understanding voice pitch and other factors that cause implicit bias may allow significant advances in marketing, facilitating business success.

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Behavioral Longevity: The Impact of Smoking, Alcohol Consumption, and Obesity on Life Expectancy

Han et al. | Oct 03, 2019

Behavioral Longevity: The Impact of Smoking, Alcohol Consumption, and Obesity on Life Expectancy

In this article, the authors look into what is already known about the factor affecting longevity and determine the importance of behavioral factors including alcohol consumption, smoking, and obesity on longevity. The authors quantify data from over 150 countries and, interestingly, find that the impact each factor has on longevity is at least in part dependent on the country's economic development status. Overall, they conclude that an average person’s life expectancy can increase by more than 3 years if smoking and alcohol consumption is reduced by a half and weight is decreased by 10%.

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Cleaning up the world’s oceans with underwater laser imaging

Gurbuz et al. | Jul 07, 2023

Cleaning up the world’s oceans with underwater laser imaging
Image credit: Naja Bertolt Jensen

Here recognizing the growing amount of plastic waste in the oceans, the authors sought to develop and test laser imaging for the identification of waste in water. They found that while possible, limitations such as increasing depth and water turbidity result in increasing blurriness in laser images. While their image processing methods were somewhat insufficient they identified recent methods to use deep learning-based techniques as a potential avenue to viability for this method.

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A Crossover Study Comparing the Effect of a Processed vs. Unprocessed Diet on the Spatial Learning Ability of Zebrafish

Banga et al. | Sep 18, 2022

A Crossover Study Comparing the Effect of a Processed vs. Unprocessed Diet on the Spatial Learning Ability of Zebrafish

The authors compared the short-term effects of processed versus unprocessed food on spatial learning and survival in zebrafish, given the large public concern regarding processed foods. By randomly assigning zebrafish to a diet of brine shrimp flakes (processed) or live brine shrimp (unprocessed), the authors show while there is no immediate effect on a fish's decision process between the two diets, there are significant correlations between improved learning and stress response with the unprocessed diet.

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The association between hunting and the feeding and vigilance times of American bison in North Dakota and Montana

McCandless et al. | Mar 30, 2022

The association between hunting and the feeding and vigilance times of American bison in North Dakota and Montana

This study hypothesized that feeding times of bison in the hunted populations would be significantly shorter than that of bison in the nonhunted population and vigilance times would be significantly longer than that of bison in the nonhunted population. Notably, the results found significant differences in feeding and vigilance times of bison in the hunted and non-hunted populations. However, these differences did not support the original hypothesis; bison in hunted populations spent more time feeding and less time vigilant than bison in the non-hunted population. Future studies investigating the association between hunting and bison behaviors could use populations of bison that are hunted more frequently, which may provide different results.

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Access to public parks, drinking fountains, and clean public drinking water in the Bay Area is not driven by income

Zaroff et al. | Jul 15, 2021

Access to public parks, drinking fountains, and clean public drinking water in the Bay Area is not driven by income

Access to green space—an area of grass, trees, or other vegetation set apart for recreational or aesthetic purposes in an urban environment—and clean drinking water can be unequally distributed in urban spaces, which are often associated with income inequality. Little is known about public drinking water and green space inequities in the Bay Area. For our study, we sought to understand how public park access, drinking fountain access, and the quality of public drinking water differ across income brackets in the Bay Area. Though we observed smaller-scale instances of inequalities, in the park distribution in the Bay Area as a whole, and in the Southern Bay’s water quality and park distribution, our results indicate that other factors could be influencing water quality, and park and fountain access in the Bay Area.

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Assessing the Efficacy of NOX Enzyme Inhibitors as Potential Treatments for Ischemic Stroke in silico

Vinay et al. | Sep 18, 2020

Assessing the Efficacy of NOX Enzyme Inhibitors as Potential Treatments for Ischemic Stroke <i>in silico</i>

Ischemic stroke occurs when blood flow to the brain is interrupted, causing brain damage. This study investigated the effectiveness of different NOX inhibitors as treatments for ischemic stroke in silico. The results help corroborate previous in vivo and in vitro studies in an in silico format, and can be used towards developing drugs to treat ischemic stroke.

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