Browse Articles

How Ya Doin'? with COVID-19

Kung et al. | Dec 02, 2021

How Ya Doin'? with COVID-19

In this study, the authors survey students and adults about how the COVID-19 pandemic has impacted their sleep patterns, eating habits, mood, physical activity, and screen time.

Read More...

Comparing Consumer Personality and Brand Personality: Do Fashion Styles Speak of Who You Are?

Stevenson et al. | Oct 02, 2019

Comparing Consumer Personality and Brand Personality: Do Fashion Styles Speak of Who You Are?

This study investigated how fashion brand personalities are similar to people’s personalities and whether people may prefer a particular clothing brand based on their own personal traits. All together, Stevenson and Scott found that the Big Five Personality Factors are generally not related to participants’ preferred brand personalities. Generally, brands should consider different factors besides the Big Five Personality Factors for identifying potential customers.

Read More...

Search Articles

Search articles by title, author name, or tags

Clear all filters

Popular Tags

Browse by school level