This study investigated how fashion brand personalities are similar to people’s personalities and whether people may prefer a particular clothing brand based on their own personal traits. All together, Stevenson and Scott found that the Big Five Personality Factors are generally not related to participants’ preferred brand personalities. Generally, brands should consider different factors besides the Big Five Personality Factors for identifying potential customers.

Music is an important part of the day for many of us, but what makes some combinations of sound more pleasant to the ear than others? In this article the authors investigate the role of some characteristics of sound on the perception of a pleasant vs harsh musical note.

Advancement in DNA sequencing technology has greatly increased our understanding about the role of bacteria in soil. The authors of this study examine the microbial content of soil samples taken from three locations in southern New Hampshire with varying pH and plant composition.

Here, seeking to identify the possible role of sports in helping teenagers navigate the troubles associated with societal changes during a pandemic, the authors surveyed 50 adolescents to collect Beck Depression Inventory scores. They found that 9 out of students with severe depressions did not do sports, while no significant relationship between depressive symptoms and either gender or place of exercise was observed.

The authors looked at previous studies to evaluate the ability to use serum levels of certain cytokines as biomarkers for pneumoconiosis.

COVID-19 has impacted the way many people go about their daily lives, but what are the main factors driving the changes in the housing market, particular house prices?

Evidence suggests certain food preservatives may be genotoxic due to their ability to impair normal cellular pathways. The authors investigated the genotoxic potential and effects of commonly used synthetic food preservatives, specifically sodium nitrite, potassium sulfate, and hydrogen peroxide.

Wearing sunglasses may offer protection against the negative health outcomes linked to exposure to ultraviolet waves. In this study, the authors test whether more expensive sunglasses offer better UV protection.

Optical reporters like tetrazolium dyes, exemplified by 5-diphenyl tetrazolium bromide (MTT), are effective tools for quantifying cellular responses under experimental conditions. These dyes assess cell viability by producing brightly-colored formazan dyes when reduced inside active cells. However, certain small molecules, including reducing agents like ascorbic acid, cysteine, and glutathione (GSH), can interfere with MTT assays, potentially compromising accuracy.

Here recognizing the potential for pollution to impact the ecosystems of local waterways, the authors investigated the growth of tiger lilies, which are invasive to the Potomac River, in relation to the level of pollution. The authors report that increasing levels of pollution led to increased growth of the invasive species based on their study.