Browse Articles

Each day we are flooded with new items that promise us a better experience at a better price. This forces buyers to continuously chose between sticking to what they know, or trying something new. In turn, companies need to be aware of the factors affecting consumer choices, that too within the different fractions of society. In this study the authors investigate the effect of survey-based price setting on profits made based on African American teen purchases, and how African-American teen loyalty to a particular brand affects their willingness to pay a higher price than the market average for their preferred brand items.

This study explored the use of environmental DNA (eDNA) methods to detect native Hawaiian decapod species (‘opae), which are difficult to observe manually due to their low density.

In this study, the authors investigate situations in which people make sports bets that seem to go against their better judgement. Using surveys, individuals were asked to bet on which team would win in scenarios when their home team was involved and others when they were not to determine whether fandom for a team can overshadow fans’ judgment. They found that fans bet much more on their home teams than neutral teams when their team was facing a large deficit.

In this article the authors investigate whether there is a correlation between age of a person and their outlook on global issues such as technology, politics, and environment. They find a correlation between increased age and decreased optimism. However regardless of age, they find that respondents believe certain characteristics such as technology and willingness to change are essential for improvements.

In this study, the authors investigated whether water usage changed in São Paulo during the COVID-19 quarantine and explored reasons why.

Consumption of non-alcoholic beverages, like non-alcoholic beer, is growing in popularity in the United States. These beverages raise important societal questions, such as whether minors should be allowed to purchase or consume non-alcoholic beer. An and An investigate this issue by surveying adults to see if they support minors purchasing and consuming non-alcoholic beer.

The authors investigated the relationship between personality traits and adolescent materialism, as well as how materialism relates to spending habits. Results indicate that extroversion was positively correlated with materialism, and that adolescents' purchases were affected by the purchasing behaviors of their friends or peers. Moreover, materialistic youth were more likely than non-materialistic youth to spend money on themselves when given a hypothetical windfall of $500.

The authors tested the effects of reiki on stress levels in middle schoolers.

The authors looked at how a student's own background influence their attitude towards integration of diverse cultures and ethnicities. While overall students viewed other groups positively, the authors found that groups still indicated they felt judged by their peers.

Microplastics (MPs) are inorganic material that have been observed within items destined for human consumption, including water, and may pose a potential health hazard. Here we estimated the average amount of MPs junior high students and teachers consumed from different water sources and determined whether promoting awareness of microplastic (MP) exposure influenced choice of water source and potential MPs consumed.