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Determining the Effects of Voice Pitch on Adolescent Perception, Subconscious Bias, and Marketing Success Using Electroencephalography

Guan et al. | Apr 28, 2021

Determining the Effects of Voice Pitch on Adolescent Perception, Subconscious Bias, and Marketing Success Using Electroencephalography

Voice pitch affects perceived authoritativeness, competency, and leadership capacity. In this study, the authors suggest that examining certain measures of brain activity collected using an affordable EEG could predict advertising effectiveness, which may be invaluable in future neuromarketing research. Understanding voice pitch and other factors that cause implicit bias may allow significant advances in marketing, facilitating business success.

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The external presence of running water influences the root growth of pea plants (Phaselous vulgaris)

Shu et al. | Nov 10, 2020

The external presence of running water influences the root growth of pea plants (Phaselous vulgaris)

Each year, invasive tree roots cause large amounts of damage to underground pipes. While this is usually due to leaks and cracks, tree roots can also invade pipes that are structurally sound. We are interested in investigating whether plant roots have an affinity towards flowing water, measured through mass, even when the running water is not in direct contact with soil. We tested this by creating a choice chamber with water running under one end and no stimulus on the other end. Overall, the masses of the roots growing towards flowing water were greater than the masses of the roots growing towards the end with no stimulus, showing that plant roots did have an affinity towards flowing water.

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A Study on the Coagulating Properties of the M. oleifera Seed

Lakshmanan et al. | Feb 14, 2020

A Study on the Coagulating Properties of the <em>M. oleifera</em> Seed

In this study, the authors investigate whether Moringa Oleifera seeds can serve as material to aid in purifying water. M. oleifera seeds have coagulating properties and the authors hypothesized that including it in a water filtration system would reduce particles, specifically bacteria, in water. Their results show that this system removed the largest percent of bacteria. When used in combination with cilantro, it was actually more efficient than the other techniques! These findings have important implications for creating better and more economical water purification systems.

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An Analysis on Exoplanets and How They are Affected by Different Factors in Their Star Systems

Selph et al. | Dec 06, 2018

An Analysis on Exoplanets and How They are Affected by Different Factors in Their Star Systems

In this article, the authors systematically study whether the type of a star is correlated with the number of planets it can support. Their study shows that medium-sized stars are likely to support more than one planet, just like the case in our solar system. They predict that, of the hundreds of planets beyond our solar system, 6% might be habitable. As humans work to travel further and further into space, some of those might truly be suited for human life.

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Friend or Foe: Investigating the Relationship between a Corn Crop and a Native Ragweed Population

Wainwright et al. | May 07, 2014

Friend or Foe: Investigating the Relationship between a Corn Crop and a Native Ragweed Population

Farmers will need to increase crop yields to feed the world's growing population efficiently. The authors here investigate the effects of growing corn in the presence or absence of ragweed, an invasive weed found in many fields and gardens. Surprisingly, the authors found that corn grown in the presence of weeds grew taller and were more productive than corn that had weeds removed. This may help gardeners rethink the necessity of weeding, and may point a way to improve farm yields in the future.

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The association between hunting and the feeding and vigilance times of American bison in North Dakota and Montana

McCandless et al. | Mar 30, 2022

The association between hunting and the feeding and vigilance times of American bison in North Dakota and Montana

This study hypothesized that feeding times of bison in the hunted populations would be significantly shorter than that of bison in the nonhunted population and vigilance times would be significantly longer than that of bison in the nonhunted population. Notably, the results found significant differences in feeding and vigilance times of bison in the hunted and non-hunted populations. However, these differences did not support the original hypothesis; bison in hunted populations spent more time feeding and less time vigilant than bison in the non-hunted population. Future studies investigating the association between hunting and bison behaviors could use populations of bison that are hunted more frequently, which may provide different results.

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Effect of Fertilizer on Water Quality of Creeks over Time

Chen et al. | May 02, 2021

Effect of Fertilizer on Water Quality of Creeks over Time

Fertilizers are commonly used to improve agricultural yield. Unfortunately, chemical fertilizers can seep into drinking water, potentially harming humans and other forms of life. Here, the authors investigate the effect of fertilizer on the water quality of Saratoga Creek over time. They find that fertilizers can alter the acidity of the creek's water, which can be harmful to aquatic species, as well as increase the levels of nitrates temporarily.

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The Long-Term Effect of CBD Crystals and CBD Oil on Depressive-Associated Rat Behaviors

Yang et al. | Dec 18, 2020

The Long-Term Effect of CBD Crystals and CBD Oil on Depressive-Associated Rat Behaviors

Cannabidiol (CBD) is a chemical extracted from cannabis and shown by some studies to alleviate the symptoms of many mental disorders, especially major depressive disorder. The authors hypothesized that chronic treatments with purified CBD through oral administration would relieve depression-associated behaviors in normal healthy rats under adverse conditions. A statistical analysis of the experimental data suggested that long-term consumption of CBD could elicit depression associated symptoms in normal rats without depression. The results imply that people should consume CBD-containing products with extreme caution and highlight the need to carefully monitor the use of CBD in health care products.

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