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Comparing Consumer Personality and Brand Personality: Do Fashion Styles Speak of Who You Are?

Stevenson et al. | Oct 02, 2019

Comparing Consumer Personality and Brand Personality: Do Fashion Styles Speak of Who You Are?

This study investigated how fashion brand personalities are similar to people’s personalities and whether people may prefer a particular clothing brand based on their own personal traits. All together, Stevenson and Scott found that the Big Five Personality Factors are generally not related to participants’ preferred brand personalities. Generally, brands should consider different factors besides the Big Five Personality Factors for identifying potential customers.

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Investigating auxin import and export proteins in Chlorella vulgaris

Wang et al. | Apr 19, 2025

Investigating auxin import and export proteins in <i>Chlorella vulgaris</i>

This study explores auxin signaling in Chlorella vulgaris, a green alga with potential for sustainable biofuel and food production. Evidence from protoplast swelling experiments suggests that C. vulgaris secretes auxin and possesses auxin import proteins, highlighting previously uncharacterized signaling pathways. These findings could support more efficient cultivation and resource extraction strategies.

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Investigating the inhibition of catabolic enzymes for implications in cardiovascular diseases and diabetes

Gandhi et al. | Aug 25, 2024

Investigating the inhibition of catabolic enzymes for implications in cardiovascular diseases and diabetes
Image credit: The authors

Enzymes that metabolize carbohydrates and lipids play a key role in our health, including global health challenges like cardiovascular diseases and diabetes. To learn more about these important enzymes, Gandhi and Gandhi test whether various natural substances (ginger, Aloe vera, lemon, and mint leaves) affect the activity of α-amylase and lipase enzymes.

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