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Determining the Effects of Voice Pitch on Adolescent Perception, Subconscious Bias, and Marketing Success Using Electroencephalography

Guan et al. | Apr 28, 2021

Determining the Effects of Voice Pitch on Adolescent Perception, Subconscious Bias, and Marketing Success Using Electroencephalography

Voice pitch affects perceived authoritativeness, competency, and leadership capacity. In this study, the authors suggest that examining certain measures of brain activity collected using an affordable EEG could predict advertising effectiveness, which may be invaluable in future neuromarketing research. Understanding voice pitch and other factors that cause implicit bias may allow significant advances in marketing, facilitating business success.

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Do Attractants Bias the Results of Malaise Trap Research?

Martinez et al. | Jan 22, 2020

Do Attractants Bias the Results of Malaise Trap Research?

Malaise traps are commonly used to collect flying insects for a variety of research. In this study, researchers hypothesized the attractants used in these traps may create bias in insect studies that could lead to misinterpreted data. To test this hypothesis two different kinds of attractant were used in malaise traps, and insect diversity was assessed. Attractants were found to alter the dispersion of insects caught in traps. These findings can inform future malaise traps studies on insect diversity.

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The Role of Corresponding Race, Gender, and Species as Incentives for Charitable Giving

Antonides-Jensen et al. | Jul 31, 2019

The Role of Corresponding Race, Gender, and Species as Incentives for Charitable Giving

Inherent bias is often the unconscious driver of human behavior, and the first step towards overcoming these biases is our awareness of them. In this article the authors investigate whether race, gender or species affect the choice of charity by middle class Spaniards. Their conclusions serve as a starting point for further studies that could help charities refine their campaigns in light of these biases effectively transcending them or taking advantage of them to improve their fundraising attempts.

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A Data-Centric Analysis of “Stop and Frisk” in New York City

Bhat et al. | Apr 18, 2021

A Data-Centric Analysis of “Stop and Frisk” in New York City

The death of George Floyd has shed light on the disproportionate level of policing affecting non-Whites in the United States of America. To explore whether non-Whites were disproportionately targetted by New York City's "Stop and Frisk" policy, the authors analyze publicly available data on the practice between 2003-2019. Their results suggest African Americans were indeed more likely to be stopped by the police until 2012, after which there was some improvement.

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The Role of Race in the Stereotyping of a Speaker’s Accent as Native or Non-native

Bhuvanagiri et al. | Jan 07, 2019

The Role of Race in the Stereotyping of a Speaker’s Accent as Native or Non-native

In the modern world, communication and mobility are no longer obstacles. A natural consequence is that people from all over the world are mixing like never before and national identity can no longer be determined simply by a person's appearance or manner of speech. In this article, the authors study how a person's accent interferes with the perception of a their national identity and proposes ways to eliminate such biases.

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Ground-based Follow-up Observations of TESS Exoplanet Candidates

Tang et al. | May 29, 2020

Ground-based Follow-up Observations of  TESS Exoplanet Candidates

The goal of this study was to further confirm, characterize, and classify LHS 3844 b, an exoplanet detected by the Transiting Exoplanet Survey Satellite (TESS). Additionally, we strove to determine the likeliness of LHS 3844 b and similar planets as qualified candidates for observation with the James Webb Space Telescope (JWST).

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