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A Cloud-Enabled Communication Strategy for Wildfire Alerts

Vinaithirthan et al. | Jul 19, 2020

A Cloud-Enabled Communication Strategy for Wildfire Alerts

The traditional alert system in California consists of Wireless Emergency Alerts (WEAs), which lack location specificity, and sign-up-based technology which is limited by the number of sign ups. Those who do not have phones or have a silence option on their devices are most at risk from the current alert system. Here the authors developed cloud-enabled crisis connection for disaster alerts (CRISIS-CONNECT) to mitigate problems associated with the current alert system.

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Reddit v. Wall Street: Why Redditors beat Wall Street at its own game

Bhakar et al. | Sep 13, 2022

Reddit v. Wall Street: Why Redditors beat Wall Street at its own game

Here the authors investigated the motivation of a short squeeze of GameStop stock where users of the internet forum Reddit drove a sudden increase in GameStop stock price during the start of 2021. They relied on both qualitative and quantitative analyses where they tracked activity on the r/WallStreetBets subreddit in relation to mentions of GameStop. With these methods they found that while initially the short squeeze was driven by financial motivations, later on emotional motivations became more important. They suggest that social phenomena can be dynamic and evolve necessitating mixed method approaches to study them.

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Assessing Attitude Across Different Age Groups in Regard to Global Issues: Are Kids More Optimistic Than Adults?

Luck et al. | Jan 11, 2020

Assessing Attitude Across Different Age Groups in Regard to Global Issues: Are Kids More Optimistic Than Adults?

In this article the authors investigate whether there is a correlation between age of a person and their outlook on global issues such as technology, politics, and environment. They find a correlation between increased age and decreased optimism. However regardless of age, they find that respondents believe certain characteristics such as technology and willingness to change are essential for improvements.

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Can essential oils be allelopathic to Lolium multiforum without harming Solanum lycopersicum?

Madan et al. | Nov 13, 2021

 Can essential oils be allelopathic to <em>Lolium multiforum</em> without harming <em>Solanum lycopersicum</em>?

Seeking to investigate eco-friendly biological methods to control weeds and enhance food crop yields, here the authors considered the effects of three essential oils on seed germination and radicle length of both a weed and a common crop. They found that treatment with turmeric oil had phytotoxic potential, leading to a reduction in both seed germination and radicle length of the weed. In contrast, ginger oil possessed allelopathic properties towards both. The authors suggest that essential oils could be used as eco-friendly bio-herbicides.

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Grammatical Gender and Politics: A Comparison of French and English in Political Discourse

Zhang et al. | Jul 07, 2021

Grammatical Gender and Politics: A Comparison of French and English in Political Discourse

Grammatical gender systems are prevalent across many languages, and when comparing French and English the existence of this system becomes a strong distinction. There have been studies that attribute assigned grammatical gender with the ability to influence conceptualization (attributing gender attributes) of all nouns, thus affecting people's thoughts on a grand scale. We hypothesized that due to the influence of a grammatical gender system, French political discourse would have a large difference between the number of masculine and feminine nouns used. Specifically, we predicted there would be a larger ratio of feminine to masculine nouns in French political discourse than in non-political discourse when compared to English discourse. Through linguistic analysis of gendered nouns in French political writing, we found that there is a clear difference between the number of feminine versus masculine nouns, signaling a preference for a more “effeminate” language.

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Comparing Consumer Personality and Brand Personality: Do Fashion Styles Speak of Who You Are?

Stevenson et al. | Oct 02, 2019

Comparing Consumer Personality and Brand Personality: Do Fashion Styles Speak of Who You Are?

This study investigated how fashion brand personalities are similar to people’s personalities and whether people may prefer a particular clothing brand based on their own personal traits. All together, Stevenson and Scott found that the Big Five Personality Factors are generally not related to participants’ preferred brand personalities. Generally, brands should consider different factors besides the Big Five Personality Factors for identifying potential customers.

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