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Analyzing market dynamics and optimizing sales performance with machine learning

Kamat et al. | May 31, 2025

Analyzing market dynamics and optimizing sales performance with machine learning

This study uses interpretable machine learning models, lasso and ridge regression with Shapley analysis, to identify key sales drivers for Corporación Favorita, Ecuador’s largest grocery chain. The results show that macroeconomic factors, especially labor force size, have the greatest impact on sales, though geographic and seasonal variables like city altitude and holiday proximity also play important roles. These insights can help businesses focus on the most influential market conditions to enhance competitiveness and profitability.

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The effect of music on teenagers in combatting stress and improving performance

Josyula et al. | Nov 16, 2024

The effect of music on teenagers in combatting stress and improving performance
Image credit: Stefany Andrade

Here, the researchers investigated how exposure to active versus passive music affects a teenager's ability to perform a challenging task, namely a Sudoku puzzle, under stressful conditions. Following testing 75 high school teenagers split into two group, the researchers found that singing in a choir (active music) yielded a greater improvement in performance compared to passive listening for brief time periods.

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Large Language Models are Good Translators

Zeng et al. | Oct 16, 2024

Large Language Models are Good Translators

Machine translation remains a challenging area in artificial intelligence, with neural machine translation (NMT) making significant strides over the past decade but still facing hurdles, particularly in translation quality due to the reliance on expensive bilingual training data. This study explores whether large language models (LLMs), like GPT-4, can be effectively adapted for translation tasks and outperform traditional NMT systems.

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