Each day we are flooded with new items that promise us a better experience at a better price. This forces buyers to continuously chose between sticking to what they know, or trying something new. In turn, companies need to be aware of the factors affecting consumer choices, that too within the different fractions of society. In this study the authors investigate the effect of survey-based price setting on profits made based on African American teen purchases, and how African-American teen loyalty to a particular brand affects their willingness to pay a higher price than the market average for their preferred brand items.
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Examining What Causes Perceived Dissonance in Musical Intervals and the Effect of Timbre on Dissonance
Music is an important part of the day for many of us, but what makes some combinations of sound more pleasant to the ear than others? In this article the authors investigate the role of some characteristics of sound on the perception of a pleasant vs harsh musical note.
Read More...Isolation of Microbes From Common Household Surfaces
Microorganisms such as bacteria and fungi live everywhere in the world around us. The authors here demonstrate that these predominantly harmless microbes can be isolated from many household locations that appear "clean." Further, they test the cleaning power of 70% ethanol and suggest that many "clean" surfaces are not in fact "sterile."
Read More...Using two-stage deep learning to assist the visually impaired with currency differentiation
Here, recognizing the difficulty that visually impaired people may have differentiating United States currency, the authors sought to use artificial intelligence (AI) models to identify US currencies. With a one-stage AI they reported a test accuracy of 89%, finding that multi-level deep learning models did not provide any significant advantage over a single-level AI.
Read More...Fitness social media is positively associated with the use of performance-enhancing drugs among young men
Here the authors investigated the relationship between fitness-related social media and the high usage of performance-enhancing drugs (PEDs) specifically by men in the US age 18-35. In a survey with 149 participants they identified that young men that use fitness-related social media are more likely to use PEDs. Their results suggest the necessity to consider potential risk behaviors which may be related to social media consumption.
Read More...The juxtaposition of anatomy and physics in the eye
People are quick to accept the assumption that a light will appear dimmer the farther away they are, citing the inverse square relationship that illuminance obeys as rationale. However, repeated observations of light sources maintaining their brightness over large distances prompted us to explore how the brightness, or perceived illuminance of a light varies with the viewing distance from the object. We hypothesized that since both the illuminance of the light source and image size decrease at the same rate, then the concentration, or intensity of the image remains unchanged, and subsequently the perceived illuminance.
Read More...Flight paths over greenspace in major United States airports
Greenspaces (urban and wetland areas that contain vegetation) are beneficial to reducing pollution, while airplanes are a highly-polluting method of transportation. The authors examine the intersection of these two environmental factors by processing satellite images to reveal what percentage of flight paths go over greenspaces at major US airports.
Read More...Friend or foe: Using DNA barcoding to identify arthropods found at home
Here the authors used morphological characters and DNA barcoding to identify arthropods found within a residential house. With this method they identified their species and compared them against pests lists provided by the US government. They found that none of their identified species were considered to be pests providing evidence against the misconception that arthropods found at home are harmful to humans. They suggest that these methods could be used at larger scales to better understand and aid in mapping ecosystems.
Read More...Misconceptions regarding heart disease are prevalent among american adults and minors
In this study, the authors created a survey to assess misconceptions and knowledge deficits regarding cardiovascular diseases exist among US adults and minors.
Read More...Population Forecasting by Population Growth Models based on MATLAB Simulation
In this work, the authors investigate the accuracy with which two different population growth models can predict population growth over time. They apply the Malthusian law or Logistic law to US population from 1951 until 2019. To assess how closely the growth model fits actual population data, a least-squared curve fit was applied and revealed that the Logistic law of population growth resulted in smaller sum of squared residuals. These findings are important for ensuring optimal population growth models are implemented to data as population forecasting affects a country's economic and social structure.
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