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Are Teens Willing to Pay More for Their Preferred Goods?

Johnson et al. | Sep 28, 2019

Are Teens Willing to Pay More for Their Preferred Goods?

Each day we are flooded with new items that promise us a better experience at a better price. This forces buyers to continuously chose between sticking to what they know, or trying something new. In turn, companies need to be aware of the factors affecting consumer choices, that too within the different fractions of society. In this study the authors investigate the effect of survey-based price setting on profits made based on African American teen purchases, and how African-American teen loyalty to a particular brand affects their willingness to pay a higher price than the market average for their preferred brand items.

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Isolation of Microbes From Common Household Surfaces

Gajanan et al. | Jan 27, 2013

Isolation of Microbes From Common Household Surfaces

Microorganisms such as bacteria and fungi live everywhere in the world around us. The authors here demonstrate that these predominantly harmless microbes can be isolated from many household locations that appear "clean." Further, they test the cleaning power of 70% ethanol and suggest that many "clean" surfaces are not in fact "sterile."

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Using two-stage deep learning to assist the visually impaired with currency differentiation

Nachnani et al. | Jun 02, 2024

Using two-stage deep learning to assist the visually impaired with currency differentiation
Image credit: Omer Shahzad

Here, recognizing the difficulty that visually impaired people may have differentiating United States currency, the authors sought to use artificial intelligence (AI) models to identify US currencies. With a one-stage AI they reported a test accuracy of 89%, finding that multi-level deep learning models did not provide any significant advantage over a single-level AI.

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Fitness social media is positively associated with the use of performance-enhancing drugs among young men

Tamaki et al. | Feb 01, 2024

Fitness social media is positively associated with the use of performance-enhancing drugs among young men
Image credit: Samuel Girven

Here the authors investigated the relationship between fitness-related social media and the high usage of performance-enhancing drugs (PEDs) specifically by men in the US age 18-35. In a survey with 149 participants they identified that young men that use fitness-related social media are more likely to use PEDs. Their results suggest the necessity to consider potential risk behaviors which may be related to social media consumption.

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The juxtaposition of anatomy and physics in the eye

Zhou et al. | Oct 25, 2023

The juxtaposition of anatomy and physics in the eye

People are quick to accept the assumption that a light will appear dimmer the farther away they are, citing the inverse square relationship that illuminance obeys as rationale. However, repeated observations of light sources maintaining their brightness over large distances prompted us to explore how the brightness, or perceived illuminance of a light varies with the viewing distance from the object. We hypothesized that since both the illuminance of the light source and image size decrease at the same rate, then the concentration, or intensity of the image remains unchanged, and subsequently the perceived illuminance.

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Flight paths over greenspace in major United States airports

Lee et al. | Sep 26, 2023

Flight paths over greenspace in major United States airports
Image credit: Mostafijur Rahman Nasim

Greenspaces (urban and wetland areas that contain vegetation) are beneficial to reducing pollution, while airplanes are a highly-polluting method of transportation. The authors examine the intersection of these two environmental factors by processing satellite images to reveal what percentage of flight paths go over greenspaces at major US airports.

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Friend or foe: Using DNA barcoding to identify arthropods found at home

Wang et al. | Mar 14, 2022

Friend or foe: Using DNA barcoding to identify arthropods found at home

Here the authors used morphological characters and DNA barcoding to identify arthropods found within a residential house. With this method they identified their species and compared them against pests lists provided by the US government. They found that none of their identified species were considered to be pests providing evidence against the misconception that arthropods found at home are harmful to humans. They suggest that these methods could be used at larger scales to better understand and aid in mapping ecosystems.

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Population Forecasting by Population Growth Models based on MATLAB Simulation

Li et al. | Aug 31, 2020

Population Forecasting by Population Growth Models based on MATLAB Simulation

In this work, the authors investigate the accuracy with which two different population growth models can predict population growth over time. They apply the Malthusian law or Logistic law to US population from 1951 until 2019. To assess how closely the growth model fits actual population data, a least-squared curve fit was applied and revealed that the Logistic law of population growth resulted in smaller sum of squared residuals. These findings are important for ensuring optimal population growth models are implemented to data as population forecasting affects a country's economic and social structure.

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