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Comparing Consumer Personality and Brand Personality: Do Fashion Styles Speak of Who You Are?

Stevenson et al. | Oct 02, 2019

Comparing Consumer Personality and Brand Personality: Do Fashion Styles Speak of Who You Are?

This study investigated how fashion brand personalities are similar to people’s personalities and whether people may prefer a particular clothing brand based on their own personal traits. All together, Stevenson and Scott found that the Big Five Personality Factors are generally not related to participants’ preferred brand personalities. Generally, brands should consider different factors besides the Big Five Personality Factors for identifying potential customers.

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The influence of implicit social pressure on prosocial behavior of adolescents

Carroll et al. | Dec 13, 2021

The influence of implicit social pressure on prosocial behavior of adolescents

In this study the authors sought to understand the influence of implicit social pressure on prosocial behavior (voluntary acts that benefit someone else) in adolescents age 12–19. They considered how participants divided money between themselves and four teammate they did a school project with. Despite being shown examples of how to divide money (social pressure), their results showed that both boys and girls were unaffected by prosocial, neutral, and antisocial pressures.

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Blue light blocking glasses: do they do what they promise?

Lee et al. | Dec 13, 2023

Blue light blocking glasses: do they do what they promise?
Image credit: nacer eddine

With increased screen time and exposure to blue light, an increasing number of people have sleep deprivation. Blue light suppresses the release of melatonin and hinders sleep at night. We hypothesized that people could get a greater amount of sleep by controlling the blue light exposure from screen time before bedtime. BBG’s effect on reducing time to fall asleep was significant within the teenage group, but not significant in the adult group. This indicated that BBG could improve the time taken to sleep for young teenagers post screen time in the evening.

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The role minor and major snowfall events play in New Jersey snowfall over the past 126 years

Sharma et al. | Aug 11, 2022

The role minor and major snowfall events play in New Jersey snowfall over the past 126 years

Climate records indicate that there has been a trend of decreasing annual snowfall totals throughout the United States during the peak winter season. However, New Jersey has seen a significant increase in snowfall over the past 126 years of recorded observations. The authors hypothesize that although annual snowfall has remained the same on average, the frequencies of major and minor snowfall events have noticeably increased. They found that there was no significant evidence for an increase in the frequency of minor events (1.1-inch to 4.0-inch events), but there was evidence for an increase in the frequency of major events (4.1+ inch events). The results imply that a warming climate might be opening up opportunities for more snowfall.

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Failure of colony growth in probiotic Lactobacillus casei Shirota as result of preservative sorbic acid

Raymond et al. | May 07, 2023

Failure of colony growth in probiotic <i>Lactobacillus casei</i> Shirota as result of preservative sorbic acid

This study tested the proficiency of different concentrations of the antimicrobial sorbic acid to inhibit the probiotic Lactobacillus casei Shirota. It was hypothesized that sorbic acid’s use as a bacterial deterrent would also target this bacterial strain of Lactobacillus. The results supported the hypothesis, with the colony count of L. casei Shirota having significant decreases at all concentrations of sorbic acid. These results additionally suggest that even under the FDA sorbic acid restrictions of 0.03% concentration, damaging effects could be seen in L. casei Shirota.

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The Effects of Birth Order on Indicators of Academic Success Among High School Students of Multiple Ethnicities

Geil et al. | Jan 30, 2012

The Effects of Birth Order on Indicators of Academic Success Among High School Students of Multiple Ethnicities

In many cultures and for many centuries, the implications of birth order have been examined. Birth order has been shown to affect personality, accomplishments, and even career choice. This study investigated the impact of birth order and ethnicity on two measures of academic success in high school: a student’s grade point average (GPA) and the number of Advanced Placement (AP) classes he or she took.

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