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Unit-price anchoring affects consumer purchasing behavior

James et al. | Jan 15, 2025

Unit-price anchoring affects consumer purchasing behavior

This study examines how anchoring—providing numerical suggestions like "2 for $4"—can influence consumer purchasing decisions and increase revenue. The researchers tested three types of price anchors on 29 high school students shopping in a mock store.

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Paralyzing effects of CO2 and hypothermia on Madagascar hissing and dubia cockroaches

Gapon et al. | Dec 08, 2024

Paralyzing effects of CO<sub>2</sub> and hypothermia on Madagascar hissing and dubia cockroaches
Image credit: Jesper Aggergaard

Here the authors sought to find a more ethical and efficient way to temporary paralyze a cockroach by comparing the results of two methods. By comparing immobilization through immersion in cold water and exposure to a 100 % CO2 environment, they found that cockroaches could be immobilized and recovered significantly faster when exposed to CO2.

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SmartZoo: A Deep Learning Framework for an IoT Platform in Animal Care

Ji et al. | Aug 07, 2024

SmartZoo: A Deep Learning Framework for an IoT Platform in Animal Care

Zoos offer educational and scientific advantages but face high maintenance costs and challenges in animal care due to diverse species' habits. Challenges include tracking animals, detecting illnesses, and creating suitable habitats. We developed a deep learning framework called SmartZoo to address these issues and enable efficient animal monitoring, condition alerts, and data aggregation. We discovered that the data generated by our model is closer to real data than random data, and we were able to demonstrate that the model excels at generating data that resembles real-world data.

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The journey to Proxima Centauri b

Ramaswamy et al. | Apr 01, 2024

The journey to Proxima Centauri b
Image credit: The authors

Someday, rockets from Earth may be launched towards worlds beyond our solar system. But will these rockets be able to reach their destination within a human lifetime? Ramaswamy and Giovinazzi simulate rocket launches to an Earth-like exoplanet to uncover whether it's physically possible to complete the journey within a lifetime.

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Interaction of light with water under clear and algal bloom conditions

Ramesh et al. | Feb 01, 2024

Interaction of light with water under clear and algal bloom conditions
Image credit: Liz Harrell

Here, recognizing the potential harmful effects of algal blooms, the authors used satellite images to detect algal blooms in water bodies in Wyoming based on their reflectance of near infrared light. They found that remote monitoring in this way may provide a useful tool in providing early warning and advisories to people who may live in close proximity.

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