Each day we are flooded with new items that promise us a better experience at a better price. This forces buyers to continuously chose between sticking to what they know, or trying something new. In turn, companies need to be aware of the factors affecting consumer choices, that too within the different fractions of society. In this study the authors investigate the effect of survey-based price setting on profits made based on African American teen purchases, and how African-American teen loyalty to a particular brand affects their willingness to pay a higher price than the market average for their preferred brand items.

Here the authors examined a population of Massachusetts marine isopods, seeking to classify them based on comparison of their morphology, movement, and seaweed preference compared to those of known species. In this process they found that they were most similar to Idotea balthica. The authors suggest that this knowledge combined with monitoring populations of marine biology such as these isopods in different physical and ecological areas can provide useful insight into the effects of climate change.

Regenerative medicine has become a mainstay in recent times, and employing stem cells to treat several degenerative, inflammatory conditions has resulted in very promising outcomes. These forms of cell-based therapies are novel approaches to existing treatment modalities. In this study, the authors compared the concentrations of the cytokines PDGF, IL-8, and VEGF between conditioned and spent media of mesenchymal stem cells (MSCs) to evaluate their potential therapeutic properties for wound healing in inflammatory conditions. They hypothesized that conditioned media contains higher concentrations of wound healing cytokines compared to spent media. The authors found that while IL-8 and VEGF were present in highest concentrations in conditioned media, PDGF was present in maximal amounts in spent media.

In this experiment, the authors used C. elegans as a simple model organism to observe the impact of probiotics on the human digestive system. The results of the experiments showed that the C. elegans were, on average, most present in Chobani cultures over other tested yogurts. While not statistically significant, these results still demonstrated that C. elegans might prefer Chobani cultures over other probiotic yogurts, which may also indicate greater gut benefits from Chobani over the other yogurt brands tested.

As the world struggled to grapple with the emerging COVID-19 pandemic in 2020, many countries instated policies to help minimize the spread of the virus among residents. This inadvertently led to a decrease in travel, and in some cases, industrial output, two major sources of pollutants in today's world. Here, the authors investigate whether California's shelter-in-place policy was associated with a measurable decrease in water and air pollution in that state between June and July of 2020, compared to the preceeding five years. Their findings suggest that, by some metrics, air quality improved within certain areas while water quality was relatively unchanged. Overall, these findings suggest that changing human behavior can, indeed, help reduce the level of air pollutants that compromise air quality.

Reducing paint drying time is an important step in improving production efficiency and reducing costs. The authors hypothesized that decreased humidity would lead to faster drying, ultraviolet (UV) light exposure would not affect the paint colors differently, white light exposure would allow for longer wavelength colors to dry at a faster rate than shorter wavelength colors, and substrates with higher roughness would dry slower. Experiments showed that trials under high humidity dried slightly faster than trials under low humidity, contrary to the hypothesis. Overall, the paint drying process is very much dependent on its surrounding environment, and optimizing the drying process requires a thorough understanding of the environmental factors and their interactive effects with the paint constituents.

Chronic wounds pose a serious threat to an individual’s health and quality of life. However, due to the severity and morbidity of such wounds, many pre-existing treatments are inefficient or costly. While the use of skin grafts and other such biological constructs in chronic wound healing has already been characterized, the use of umbilical cord tissue has only recently garnered interest, despite the cytokine-rich composition of Wharton’s jelly (cord component). Our current study aimed to characterize the use of an umbilical cord derived conditioned medium (UC-CM) to treat chronic wounds.

The cause of insect colony collapse disorder (CCD) is still a mystery. In this study, the authors aimed to test the effects of two environmental factors, water vapor and smoke levels, on the social behavior and physical condition of insects. Their findings could help shed light on how changing environmental factors can contribute to CCD.

In this study, the authors investigate situations in which people make sports bets that seem to go against their better judgement. Using surveys, individuals were asked to bet on which team would win in scenarios when their home team was involved and others when they were not to determine whether fandom for a team can overshadow fans’ judgment. They found that fans bet much more on their home teams than neutral teams when their team was facing a large deficit.

Here, recognizing the potential harmful effects of algal blooms, the authors used satellite images to detect algal blooms in water bodies in Wyoming based on their reflectance of near infrared light. They found that remote monitoring in this way may provide a useful tool in providing early warning and advisories to people who may live in close proximity.