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Comparing Consumer Personality and Brand Personality: Do Fashion Styles Speak of Who You Are?

Stevenson et al. | Oct 02, 2019

Comparing Consumer Personality and Brand Personality: Do Fashion Styles Speak of Who You Are?

This study investigated how fashion brand personalities are similar to people’s personalities and whether people may prefer a particular clothing brand based on their own personal traits. All together, Stevenson and Scott found that the Big Five Personality Factors are generally not related to participants’ preferred brand personalities. Generally, brands should consider different factors besides the Big Five Personality Factors for identifying potential customers.

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Repulsion of Ants Using Non-Toxic Household Products

Ambati et al. | Sep 10, 2019

Repulsion of Ants Using Non-Toxic Household Products

Ant invasion causes damage exceeding $5 billion annually in North America. In this study, Ambati and Duvvuri aim to identify natural products with ant-repelling properties using a custom ring apparatus designed to quantify ant-repellence. They report that cinnamon and lemon were the most effective ant repellents of the tested products. These data suggest that compounds found in non-toxic household products, such as cinnamon oil and lemon juice, could be used in low-dose combinations as potent, effective, eco-friendly, and safe ant repellents.

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Giving Teens a Voice: Sources of Stress for High School Students

Corson et al. | Sep 09, 2019

Giving Teens a Voice: Sources of Stress for High School Students

The authors investigate the negative effects stress has on teen mental and physical health. Through a survey, they give Virginia teens a voice in revising the Health and Physical Education curriculum to include a standards of learning (SOL). Notably they identify factors contributing to stress levels including homework level, amount of free and sleep time, parental pressure and family encouragement.

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Pancreatic Adenocarcinoma: An Analysis of Drug Therapy Options through Interaction Maps and Graph Theory

Gupta et al. | Feb 04, 2014

Pancreatic Adenocarcinoma: An Analysis of Drug Therapy Options through Interaction Maps and Graph Theory

Cancer is often caused by improper function of a few proteins, and sometimes it takes only a few proteins to malfunction to cause drastic changes in cells. Here the authors look at the genes that were mutated in patients with a type of pancreatic cancer to identify proteins that are important in causing cancer. They also determined which proteins currently lack effective treatment, and suggest that certain proteins (named KRAS, CDKN2A, and RBBP8) are the most important candidates for developing drugs to treat pancreatic cancer.

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Optimizing data augmentation to improve machine learning accuracy on endemic frog calls

Anand et al. | Mar 09, 2025

Optimizing data augmentation to improve machine learning accuracy on endemic frog calls
Image credit: Anand and Sampath 2025

The mountain chain of the Western Ghats on the Indian peninsula, a UNESCO World Heritage site, is home to about 200 frog species, 89 of which are endemic. Distinctive to each frog species, their vocalizations can be used for species recognition. Manually surveying frogs at night during the rain in elephant and big cat forests is difficult, so being able to autonomously record ambient soundscapes and identify species is essential. An effective machine learning (ML) species classifier requires substantial training data from this area. The goal of this study was to assess data augmentation techniques on a dataset of frog vocalizations from this region, which has a minimal number of audio recordings per species. Consequently, enhancing an ML model’s performance with limited data is necessary. We analyzed the effects of four data augmentation techniques (Time Shifting, Noise Injection, Spectral Augmentation, and Test-Time Augmentation) individually and their combined effect on the frog vocalization data and the public environmental sounds dataset (ESC-50). The effect of combined data augmentation techniques improved the model's relative accuracy as the size of the dataset decreased. The combination of all four techniques improved the ML model’s classification accuracy on the frog calls dataset by 94%. This study established a data augmentation approach to maximize the classification accuracy with sparse data of frog call recordings, thereby creating a possibility to build a real-world automated field frog species identifier system. Such a system can significantly help in the conservation of frog species in this vital biodiversity hotspot.

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