Browse Articles

OLED Screens Better Exhibit the Color Black than LCD Screens

Donahue et al. | Nov 04, 2020

 OLED Screens Better Exhibit the Color Black than LCD Screens

There are two types of competing TV screens on the market, organic light emitting diode (OLED) and liquid crystal display (LCD). The better capability to exhibit black results in higher contrast images. Here, authors compared the ability of the two types of screens to show black in an environment eliminating external light.

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Use of yogurt bacteria as a model surrogate to compare household cleaning solutions

Shukla et al. | May 07, 2023

Use of yogurt bacteria as a model surrogate to compare household cleaning solutions
Image credit: CDC

While resources on the safety of household cleaning products are plentiful, measures of efficacy of these cleaning chemicals against bacteria and viruses remain without standardization in the consumer market. The COVID pandemic has exasperated this knowledge gap, stoking the growth of misinformation and misuse surrounding household cleaning chemicals. Arriving at a time dire for sanitization standardization, the authors of this paper have created a quantifying framework for consumers by comparing a wide range of household cleaning products in their efficacy against bacteria generated by a safe and easily replicable yogurt model.

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Using economic indicators to create an empirical model of inflation

Kasera et al. | Dec 01, 2022

Using economic indicators to create an empirical model of inflation

Here, seeking to understand the correlation of 50 of the most important economic indicators with inflation, the authors used a rolling linear regression to identify indicators with the most significant correlation with the Month over Month Consumer Price Index Seasonally Adjusted (CPI). Ultimately the concluded that the average gasoline price, U.S. import price index, and 5-year market expected inflation had the most significant correlation with the CPI.

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Are Teens Willing to Pay More for Their Preferred Goods?

Johnson et al. | Sep 28, 2019

Are Teens Willing to Pay More for Their Preferred Goods?
Image credit: Blake Wisz

Each day we are flooded with new items that promise us a better experience at a better price. This forces buyers to continuously chose between sticking to what they know, or trying something new. In turn, companies need to be aware of the factors affecting consumer choices, that too within the different fractions of society. In this study the authors investigate the effect of survey-based price setting on profits made based on African American teen purchases, and how African-American teen loyalty to a particular brand affects their willingness to pay a higher price than the market average for their preferred brand items.

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The effect of economic downturns on the frequency of mass shootings

Bhupathi et al. | Jul 11, 2025

The effect of economic downturns on the frequency of mass shootings

Researching gun violence and mass shootings in the U.S. is difficult due to the lack of consistent data collection. Some studies have linked mass shootings to personal financial stress, but little formal research exists on the impact of broader economic conditions. This study hypothesized an inverse relationship between mass shootings and economic performance, using the S&P 500 and unemployment rate as indicators.

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The Effect of UV Treatment on the Degradation of Compostable Polylactic Acid

Zhang et al. | Nov 28, 2013

The Effect of UV Treatment on the Degradation of Compostable Polylactic Acid

Polylactic acid (PLA) is a bio-based, compostable plastic that is comparable in cost to petroleum-based plastics. This study aims to evaluate the effects of UV treatment and mechanical chopping on the degradation of PLA. Based on their findings, the authors propose an alternative PLA degradation process that may be more time and energy efficient than current processes.

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Comparing Consumer Personality and Brand Personality: Do Fashion Styles Speak of Who You Are?

Stevenson et al. | Oct 02, 2019

Comparing Consumer Personality and Brand Personality: Do Fashion Styles Speak of Who You Are?

This study investigated how fashion brand personalities are similar to people’s personalities and whether people may prefer a particular clothing brand based on their own personal traits. All together, Stevenson and Scott found that the Big Five Personality Factors are generally not related to participants’ preferred brand personalities. Generally, brands should consider different factors besides the Big Five Personality Factors for identifying potential customers.

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