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Unit-price anchoring affects consumer purchasing behavior

James et al. | Jan 15, 2025

Unit-price anchoring affects consumer purchasing behavior

This study examines how anchoring—providing numerical suggestions like "2 for $4"—can influence consumer purchasing decisions and increase revenue. The researchers tested three types of price anchors on 29 high school students shopping in a mock store.

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Efficacy of natural coagulants in reducing water turbidity under future climate change scenarios

Cho et al. | Nov 13, 2024

Efficacy of natural coagulants in reducing water turbidity under future climate change scenarios
Image credit: pine watt

Here the authors investigated the effects of natural coagulants on reducing the turbidity of water samples from the Tennessee River Watershed. They found that turbidity reduction was higher at lower temperatures for eggshells. They then projected and mapped turbidity reactions under two climate change scenarios and three future time spans for eggshells. They found site-specific and time-vary turbidity reactions using natural coagulants could be useful for optimal water treatment plans.

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Monitoring drought using explainable statistical machine learning models

Cheung et al. | Oct 28, 2024

Monitoring drought using explainable statistical machine learning models

Droughts have a wide range of effects, from ecosystems failing and crops dying, to increased illness and decreased water quality. Drought prediction is important because it can help communities, businesses, and governments plan and prepare for these detrimental effects. This study predicts drought conditions by using predictable weather patterns in machine learning models.

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Digestion products of bread and cheese cause addictive behavior in a planaria model

Cochin et al. | Sep 26, 2024

Digestion products of bread and cheese cause addictive behavior in a planaria model

The authors looked at two peptides, gluteomorphin and casomorphin, that are present after the digestion of bread and cheese. As these peptides can bind opioid receptors the authors want to know if they could be addictive in the same way as conventional opioids (i.e., morphine) are known to be. Their results in a planaria model suggest that both of these peptides are addictive.

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The effects of plasticizers on the mechanical properties and chemical composition of a gelatin biopolymer

Ip et al. | Jul 28, 2024

The effects of plasticizers on the mechanical properties and chemical composition of a gelatin biopolymer

Here, in an effort to identify alternatives to oil-based plastic, the authors sought to investigate the effects of plasticizers on the mechanical properties and chemical composition of gelatin bioplastic matrices. Through measurements of their tensile strength and elongation at break, along with FTIR spectroscopy, they identified 3% w/v polyethylene glycol film as having the best performance in their study..

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