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Determining the Effects of Voice Pitch on Adolescent Perception, Subconscious Bias, and Marketing Success Using Electroencephalography

Guan et al. | Apr 28, 2021

Determining the Effects of Voice Pitch on Adolescent Perception, Subconscious Bias, and Marketing Success Using Electroencephalography

Voice pitch affects perceived authoritativeness, competency, and leadership capacity. In this study, the authors suggest that examining certain measures of brain activity collected using an affordable EEG could predict advertising effectiveness, which may be invaluable in future neuromarketing research. Understanding voice pitch and other factors that cause implicit bias may allow significant advances in marketing, facilitating business success.

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The Effects of Micro-Algae Characteristics on the Bioremediation Rate of Deepwater Horizon Crude Oil

Cao et al. | Jun 17, 2013

The Effects of Micro-Algae Characteristics on the Bioremediation Rate of Deepwater Horizon Crude Oil

Environmental disasters such as the Deepwater Horizon oil spill can be devastating to ecosystems for long periods of time. Safer, cheaper, and more effective methods of oil clean-up are needed to clean up oil spills in the future. Here, the authors investigate the ability of natural ocean algae to process crude oil into less toxic chemicals. They identify Coccochloris elabens as a particularly promising algae for future bioremediation efforts.

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Correlating inlet gas composition to conversion efficiency in plasma-assisted landfill gas reforming

Kim et al. | Jun 28, 2025

Correlating inlet gas composition to conversion efficiency in plasma-assisted landfill gas reforming

The escalating crisis of climate change, driven by the accumulation of greenhouse gases from human activities, demands urgent and innovative solutions to curb rising global temperatures. Plasma-based methane (CH4) and carbon dioxide (CO2) reforming offers a promising pathway for carbon capture and the sustainable production of hydrogen fuel and syngas components. To advance this technology, particularly in terms of energy efficiency and selectivity, it is essential to enhance the conversion efficiencies of CO2 and CH4.

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Shortage of Black physicians: Florida Black medical student enrollment from 2013 to 2021

Khan et al. | Sep 18, 2024

Shortage of Black physicians: Florida Black medical student enrollment from 2013 to 2021

Black patients tend to have better health outcomes when cared for by Black physicians, yet Black doctors make up only 5% of U.S. physicians, despite Black people comprising 14% of the population. This analysis of data from Florida medical schools showed a higher enrollment of Black first-year students (13.5%) compared to the national average (9%), and a national increase from 6% in 2013 to 9% in 2021, aligning with the rise of social justice movements. Increasing Black medical student enrollment could reduce health disparities and improve outcomes for Black communities.

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