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Unit-price anchoring affects consumer purchasing behavior

James et al. | Jan 15, 2025

Unit-price anchoring affects consumer purchasing behavior

This study examines how anchoring—providing numerical suggestions like "2 for $4"—can influence consumer purchasing decisions and increase revenue. The researchers tested three types of price anchors on 29 high school students shopping in a mock store.

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Enhancing marine debris identification with convolutional neural networks

Wahlig et al. | Apr 03, 2024

Enhancing marine debris identification with convolutional neural networks
Image credit: The authors

Plastic pollution in the ocean is a major global concern. Remotely Operated Vehicles (ROVs) have promise for removing debris from the ocean, but more research is needed to achieve full effectiveness of the ROV technology. Wahlig and Gonzales tackle this issue by developing a deep learning model to distinguish trash from the environment in ROV images.

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Utilizing meteorological data and machine learning to predict and reduce the spread of California wildfires

Bilwar et al. | Jan 15, 2024

Utilizing meteorological data and machine learning to predict and reduce the spread of California wildfires
Image credit: Pixabay

This study hypothesized that a machine learning model could accurately predict the severity of California wildfires and determine the most influential meteorological factors. It utilized a custom dataset with information from the World Weather Online API and a Kaggle dataset of wildfires in California from 2013-2020. The developed algorithms classified fires into seven categories with promising accuracy (around 55 percent). They found that higher temperatures, lower humidity, lower dew point, higher wind gusts, and higher wind speeds are the most significant contributors to the spread of a wildfire. This tool could vastly improve the efficiency and preparedness of firefighters as they deal with wildfires.

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