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Comparing Consumer Personality and Brand Personality: Do Fashion Styles Speak of Who You Are?

Stevenson et al. | Oct 02, 2019

Comparing Consumer Personality and Brand Personality: Do Fashion Styles Speak of Who You Are?

This study investigated how fashion brand personalities are similar to people’s personalities and whether people may prefer a particular clothing brand based on their own personal traits. All together, Stevenson and Scott found that the Big Five Personality Factors are generally not related to participants’ preferred brand personalities. Generally, brands should consider different factors besides the Big Five Personality Factors for identifying potential customers.

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The Effect of Delivery Method, Speaker Demographics, and Physical Environment on the Engagement Level of Older Adults

Seides et al. | May 24, 2015

The Effect of Delivery Method, Speaker Demographics, and Physical Environment on the Engagement Level of Older Adults

With an increasing older adult population and rapid advancements in technology, it is important that senior citizens learn to use new technologies to remain active in society. A variety of factors on learning were investigated through surveys of senior citizens. Older adults preferred an interactive lesson style, which also seemed to help them retain more course material.

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The effect of font type on a school’s ink cost

Mirchandani et al. | May 10, 2013

The effect of font type on a school’s ink cost

Your choice of font can impact more than style. Here the authors demonstrate that font choice can affect the amount of ink a given print-out requires. The authors estimate that a switch to Garamond font, size 12, by all teachers in his school district would save almost $21,000 annually.

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