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Comparing Consumer Personality and Brand Personality: Do Fashion Styles Speak of Who You Are?

Stevenson et al. | Oct 02, 2019

Comparing Consumer Personality and Brand Personality: Do Fashion Styles Speak of Who You Are?

This study investigated how fashion brand personalities are similar to people’s personalities and whether people may prefer a particular clothing brand based on their own personal traits. All together, Stevenson and Scott found that the Big Five Personality Factors are generally not related to participants’ preferred brand personalities. Generally, brands should consider different factors besides the Big Five Personality Factors for identifying potential customers.

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Extroverts as Materialists: Correlating Personality Traits, Materialism, and Spending Behavior

Jackson et al. | Feb 19, 2017

Extroverts as Materialists: Correlating Personality Traits, Materialism, and Spending Behavior

The authors investigated the relationship between personality traits and adolescent materialism, as well as how materialism relates to spending habits. Results indicate that extroversion was positively correlated with materialism, and that adolescents' purchases were affected by the purchasing behaviors of their friends or peers. Moreover, materialistic youth were more likely than non-materialistic youth to spend money on themselves when given a hypothetical windfall of $500.

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Physical Appearance and Its Effect on Trust

Ledesma et al. | Nov 09, 2020

Physical Appearance and Its Effect on Trust

Do different physical traits affect teenagers’ initial trust of an unknown person? Would they give greater trust to women and people of similar ethnicity? To test these hypotheses, the authors developed a survey to determine the sets of physical characteristics that affect a person's trustworthiness. They found that gender and expression were the main physical traits associated with how trustworthy an individual looks, while ethnicity was also important.

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Upregulation of the Ribosomal Pathway as a Potential Blood-Based Genetic Biomarker for Comorbid Major Depressive Disorder (MDD) and PTSD

Ravi et al. | Aug 22, 2018

Upregulation of the Ribosomal Pathway as a Potential  Blood-Based Genetic Biomarker for Comorbid Major Depressive Disorder (MDD) and PTSD

Major Depressive Disorder (MDD), and Post-Traumatic Stress Disorder (PTSD) are two of the fastest growing comorbid diseases in the world. Using publicly available datasets from the National Institute for Biotechnology Information (NCBI), Ravi and Lee conducted a differential gene expression analysis using 184 blood samples from either control individuals or individuals with comorbid MDD and PTSD. As a result, the authors identified 253 highly differentially-expressed genes, with enrichment for proteins in the gene ontology group 'Ribosomal Pathway'. These genes may be used as blood-based biomarkers for susceptibility to MDD or PTSD, and to tailor treatments within a personalized medicine regime.

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Anonymity Reduces Generosity in High School Students

Vargas-Guerrero et al. | Nov 25, 2019

Anonymity Reduces Generosity in High School Students

The disinterested willingness a person has for helping others is known as altruism. But is this willingness to help others dependent on external factors that make you more or less inclined to be generous? We hypothesized that generosity in adolescents would depend on external factors and that these factors would change the amount of help given. To evaluate altruism and generosity, we conducted non-anonymous and anonymous variations of the dictator game and ultimatum game experiments and explored the role of anonymity, fairness, and reciprocity in high school students.

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The Effects of Birth Order on Indicators of Academic Success Among High School Students of Multiple Ethnicities

Geil et al. | Jan 30, 2012

The Effects of Birth Order on Indicators of Academic Success Among High School Students of Multiple Ethnicities

In many cultures and for many centuries, the implications of birth order have been examined. Birth order has been shown to affect personality, accomplishments, and even career choice. This study investigated the impact of birth order and ethnicity on two measures of academic success in high school: a student’s grade point average (GPA) and the number of Advanced Placement (AP) classes he or she took.

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