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Comparing Consumer Personality and Brand Personality: Do Fashion Styles Speak of Who You Are?

Stevenson et al. | Oct 02, 2019

Comparing Consumer Personality and Brand Personality: Do Fashion Styles Speak of Who You Are?

This study investigated how fashion brand personalities are similar to people’s personalities and whether people may prefer a particular clothing brand based on their own personal traits. All together, Stevenson and Scott found that the Big Five Personality Factors are generally not related to participants’ preferred brand personalities. Generally, brands should consider different factors besides the Big Five Personality Factors for identifying potential customers.

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Extroverts as Materialists: Correlating Personality Traits, Materialism, and Spending Behavior

Jackson et al. | Feb 19, 2017

Extroverts as Materialists: Correlating Personality Traits, Materialism, and Spending Behavior

The authors investigated the relationship between personality traits and adolescent materialism, as well as how materialism relates to spending habits. Results indicate that extroversion was positively correlated with materialism, and that adolescents' purchases were affected by the purchasing behaviors of their friends or peers. Moreover, materialistic youth were more likely than non-materialistic youth to spend money on themselves when given a hypothetical windfall of $500.

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Music's Effect on Dogs' Heart Rates

Aubin et al. | Oct 03, 2017

Music's Effect on Dogs' Heart Rates

Music can affect the behavior of humans and other animals. In this study, the authors studied five types of music with different tempos and demonstrated how each one affected dogs' heart rates.

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Overcoming The Uncanny Valley Through Shared Stressful Experience with a Humanoid Robot

Bing et al. | Jun 12, 2018

Overcoming The Uncanny Valley Through Shared Stressful Experience with a Humanoid Robot

The "Uncanny Valley" is a phenomenon in which humans feel discomfort in the presence of objects that are almost, but not quite, human-like. In this study, the authors tested whether this phenomenon could be overcome by sharing a stressful experience with a humanoid robot. They found that human subjects more readily accepted a robot partner that they had previously shared a stressful experience with, suggesting a potential method for increasing the effectiveness of beneficial human-robot interactions by reducing the Uncanny Valley effect.

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A Juxtaposition of Airborne Microplastics and Fiber Contamination in Various Environments

Truong-Phan et al. | Dec 04, 2020

A Juxtaposition of Airborne Microplastics and Fiber Contamination in Various Environments

Microplastics can have detrimental effects on various wildlife, as well as pollute aquatic and atmospheric environments. This study focused on air samples collected from five locations to investigate microplastic concentrations in atmospheric fallout from indoor and outdoor settings, through a process utilizing a hand-held vacuum pump and a rotameter. The authors found that the difference between the average number of microplastic fragments and fibers collected from all locations was not large enough to be statistically significant. The results collected in this study will contribute to knowledge of the prevalence of airborne microplastics.

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The Effect of the Stomatal Index on the Net Rate of Photosynthesis in the Leaves of Spinacia oleracea, Vinca minor, Rhododendron spp, Epipremnum aureum, and Hedera spp

Segev et al. | Nov 15, 2015

The Effect of the Stomatal Index on the Net Rate of Photosynthesis in the Leaves of <i>Spinacia oleracea</i>, <i>Vinca minor</i>, <i>Rhododendron spp</i>, <i>Epipremnum aureum</i>, and <i>Hedera spp</i>

The density of stomata, or stomatal index, in plant leaves is correlated with the plant's rate of photosynthesis, and affected by the plant's climate. In this paper, authors measure the stomatal index of five plant species to derive their rates of photosynthesis. These results could help track changes in plants' photosynthetic rates with changing climate.

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Significance of Tumor Growth Modeling in the Behavior of Homogeneous Cancer Cell Populations: Are Tumor Growth Models Applicable to Both Heterogeneous and Homogeneous Populations?

Reddy et al. | Jun 10, 2021

Significance of Tumor Growth Modeling in the Behavior of Homogeneous Cancer Cell Populations: Are Tumor Growth Models Applicable to Both Heterogeneous and Homogeneous Populations?

This study follows the process of single-cloning and the growth of a homogeneous cell population in a superficial environment over the course of six weeks with the end goal of showing which of five tumor growth models commonly used to predict heterogeneous cancer cell population growth (Exponential, Logistic, Gompertz, Linear, and Bertalanffy) would also best exemplify that of homogeneous cell populations.

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Variations in Heat Absorption and Release of Earth Surfaces During Fall in Laramie, Wyoming

Ramesh et al. | Sep 08, 2020

Variations in Heat Absorption and Release of Earth Surfaces During Fall in Laramie, Wyoming

Here the authors investigate the contributions of man-made surfaces in Laramie, Wyoming to the Urban Heat Island (UHI) effect. Heat absorption and release by five surfaces were measured in the autumn of 2018. By recording temperatures of man-made and natural surfaces at early morning, mid-afternoon, and evening using an infrared thermometer, the authors determined that man-made surfaces retained more heat in fall than natural surfaces.

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