Browse Articles

Determining the Effects of Voice Pitch on Adolescent Perception, Subconscious Bias, and Marketing Success Using Electroencephalography

Guan et al. | Apr 28, 2021

Determining the Effects of Voice Pitch on Adolescent Perception, Subconscious Bias, and Marketing Success Using Electroencephalography

Voice pitch affects perceived authoritativeness, competency, and leadership capacity. In this study, the authors suggest that examining certain measures of brain activity collected using an affordable EEG could predict advertising effectiveness, which may be invaluable in future neuromarketing research. Understanding voice pitch and other factors that cause implicit bias may allow significant advances in marketing, facilitating business success.

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Does Gaming Improve Cognitive Skills?

Chakravarti et al. | Jan 26, 2015

Does Gaming Improve Cognitive Skills?

Playing video games may improve mental performance by encouraging practicing logical reasoning skills. Students who played video games in between two tests tended to perform better on the second test than those that did not play video games.

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Investigation of Everyday Locations for Antibiotic-Resistant Bacteria in Cambridge, Massachusetts

Maggio et al. | Dec 12, 2019

Investigation of Everyday Locations for Antibiotic-Resistant Bacteria in Cambridge, Massachusetts

In this study, the authors investigate whether antibiotic-resistant bacteria can be found in everyday locations. To do this, they collected samples from multiple high-trafficked areas in Cambridge, MA and grew them in the presence and absence of antibiotics. Interestingly, they grew bacterial colonies from many locations' samples, but not all could grow in the presence of ampicillin. These findings are intriguing and relevant given the rising concern about antibiotic-resistant bacteria.

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Wind Resistance and Automobile Shapes

Neelakantan et al. | Jan 25, 2019

Wind Resistance and Automobile Shapes

Energy efficiency is becoming more important as we struggle to find better, more sustainable energy sources to power our planet; the car industry is no exception. In this article, the authors examine the effect of shape on automobile aerodynamics By finding the shape that makes cars less resistant to wind, and therefore more energy efficient, can help the automobile industry make better, more eco-friendly cars that are also cheaper to operate.

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Efficacy of natural coagulants in reducing water turbidity under future climate change scenarios

Cho et al. | Nov 13, 2024

Efficacy of natural coagulants in reducing water turbidity under future climate change scenarios
Image credit: pine watt

Here the authors investigated the effects of natural coagulants on reducing the turbidity of water samples from the Tennessee River Watershed. They found that turbidity reduction was higher at lower temperatures for eggshells. They then projected and mapped turbidity reactions under two climate change scenarios and three future time spans for eggshells. They found site-specific and time-vary turbidity reactions using natural coagulants could be useful for optimal water treatment plans.

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