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Determining the Effects of Voice Pitch on Adolescent Perception, Subconscious Bias, and Marketing Success Using Electroencephalography

Guan et al. | Apr 28, 2021

Determining the Effects of Voice Pitch on Adolescent Perception, Subconscious Bias, and Marketing Success Using Electroencephalography

Voice pitch affects perceived authoritativeness, competency, and leadership capacity. In this study, the authors suggest that examining certain measures of brain activity collected using an affordable EEG could predict advertising effectiveness, which may be invaluable in future neuromarketing research. Understanding voice pitch and other factors that cause implicit bias may allow significant advances in marketing, facilitating business success.

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From trash to treasure: A sustainable approach to oil spill clean-up

Kathir et al. | Aug 02, 2023

From trash to treasure: A sustainable approach to oil spill clean-up

In this study the authors looked at sustainable ways to clean up oil spills that harm marine life. Using water spangle leaves and milk week the authors looked at the ability to recovery oil from both fresh and salt water and the ability to reuse the organic material to clean up spills. Their results show promise to help find a sustainable, eco-friendly way to clean up oil spills and protect marine life and habitats.

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Exploring Unconventional Growing Methods to Promote Healthy Growth in Common Household Plants: Tagetes patula L. and Lepidium sativum

Nguyen et al. | Feb 25, 2021

Exploring Unconventional Growing Methods to Promote Healthy Growth in Common Household Plants: <i>Tagetes patula</i> L. and <i>Lepidium sativum</i>

This study focused on finding more sustainable growing methods that reduce chemical fertilizer or water usage and can be used at the household level for garden plants. Metrics for healthy plant growth were height at first bloom, growing time, and survival rate. The Deep Water Culture (DWC) treatment for garden cress plants significantly increased the height at first bloom compared to the control group. For rates of surviving plants, the treatments had little effect on garden cress, but the Eggshell Grounds, Wick System, and DWC system groups outperformed the control group for marigolds.

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Changes for Development of Al2O3 Coated PVA (Polyvinyl Alcohol) Composite Nonwoven Separator For Improving Thermal and Electrochemical Properties

Kim et al. | Oct 16, 2019

Changes for Development of Al2O3 Coated PVA (Polyvinyl Alcohol) Composite Nonwoven Separator For Improving Thermal and Electrochemical Properties

Lithium-ion batteries, a breakthrough in chemistry that enabled the electronic revolution we live today have become an essential part of our day-to-day life. A phone battery running out after a heavy day of use with limited opportunities for recharging is a well-known and resented experience by almost everyone. How then can we make batteries more efficient? This paper proposes the use of a different type of separator, that improves the charging and discharging capacities of lithium ions compared to the classical separator. This and similar attempts to improve Lithium-ion battery function could facilitate the development of higher-performance batteries that work longer and withstand harsher use.

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A Taste of Sweetness in Bioplastics

Tsai et al. | Apr 05, 2019

A Taste of Sweetness in Bioplastics

Sweet potatoes are one of the most common starches in Taiwan, and sweet potato peels hold significant potential to make biodegradable plastics which can alleviate the environmental impact of conventional petroleum-based plastics. In this paper, Tsai et al created starch-based bioplastics derived from sweet potato peels and manipulated the amount of added glycerol to alter the plastic’s strength and flexibility properties. Their results indicated that higher concentrations of glycerol yield more malleable plastics, providing insights into how recycled agricultural waste material might be used to slow down the rate of pollution caused by widespread production of conventional plastics.

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