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Can the Growth Mindset Encourage Girls to Pursue “Male” Careers?

Lateef et al. | Oct 03, 2021

Can the Growth Mindset Encourage Girls to Pursue “Male” Careers?

Despite major advances in gender equality, men still far outnumber women in science, technology, engineering and math (STEM) professions. The purpose of this project was to determine whether mindset could affect a student’s future career choices and whether this effect differed based on gender. When looking within the gender groups, 86% of females who had a growth mindset were likely to consider a “male” career, whereas only 16% of females with fixed mindset would likely to consider a “male” career. Especially for girls, cultivating a growth mindset may be a great strategy to address the problem of fewer girls picking STEM careers.

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The Perks of Watching a Movie: How the Portrayal of Anxiety and Depression in Film Affects Teenagers’ Perception of Anxiety and Depressive Disorders

Wolcott et al. | Sep 11, 2021

The Perks of Watching a Movie: How the Portrayal of Anxiety and Depression in Film Affects Teenagers’ Perception of Anxiety and Depressive Disorders

In film, anxiety and depressive disorders are often depicted inaccurately. When viewers are exposed to these inaccurate portrayals, they collect misinformation about the disorders, as well as people who live with them, leading to stigma. This study used a mixed-method descriptive approach to analyze 16 teenagers’ attitudes towards people with anxiety and depression. Results found that while participants understood how these portrayals create stigma, they did not attribute this to misinformation. These results can be used to help both the film industry and the movie-going public better understand the effects of inaccurate storytelling and the extent to which it informs public perception

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Determining the Effects of Voice Pitch on Adolescent Perception, Subconscious Bias, and Marketing Success Using Electroencephalography

Guan et al. | Apr 28, 2021

Determining the Effects of Voice Pitch on Adolescent Perception, Subconscious Bias, and Marketing Success Using Electroencephalography

Voice pitch affects perceived authoritativeness, competency, and leadership capacity. In this study, the authors suggest that examining certain measures of brain activity collected using an affordable EEG could predict advertising effectiveness, which may be invaluable in future neuromarketing research. Understanding voice pitch and other factors that cause implicit bias may allow significant advances in marketing, facilitating business success.

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Exploring a Possible Link Between ADHD and Inattentional Blindness

Younger et al. | Dec 21, 2020

Exploring a Possible Link Between ADHD and Inattentional Blindness

Attention Deficit Hyperactivity Disorder (ADHD) is characterized by impulsivity, hyperactivity, and inattention. The authors hypothesized that people with ADHD would display more inattentional blindness in perceptually simple tasks and less inattentional blindness in perceptually complex tasks. The results indicate that there is no significant correlation between ADHD and inattentional blindness in either type of task.

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Assessing Attitude Across Different Age Groups in Regard to Global Issues: Are Kids More Optimistic Than Adults?

Luck et al. | Jan 11, 2020

Assessing Attitude Across Different Age Groups in Regard to Global Issues: Are Kids More Optimistic Than Adults?

In this article the authors investigate whether there is a correlation between age of a person and their outlook on global issues such as technology, politics, and environment. They find a correlation between increased age and decreased optimism. However regardless of age, they find that respondents believe certain characteristics such as technology and willingness to change are essential for improvements.

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Comparing Consumer Personality and Brand Personality: Do Fashion Styles Speak of Who You Are?

Stevenson et al. | Oct 02, 2019

Comparing Consumer Personality and Brand Personality: Do Fashion Styles Speak of Who You Are?

This study investigated how fashion brand personalities are similar to people’s personalities and whether people may prefer a particular clothing brand based on their own personal traits. All together, Stevenson and Scott found that the Big Five Personality Factors are generally not related to participants’ preferred brand personalities. Generally, brands should consider different factors besides the Big Five Personality Factors for identifying potential customers.

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