Browse Articles

Determining viability of image processing models for forensic analysis of hair for related individuals

Wang et al. | Feb 04, 2025

Determining viability of image processing models for forensic analysis of hair for related individuals
Image credit: Taylor Smith

Here, the authors used machine learning to analyze microscopic images of hair, quantifying various features to distinguish individuals, even within families where traditional DNA analysis is limited. The Discriminant Analysis (DA) model achieved the highest accuracy (88.89%) in identifying individuals, demonstrating its potential to improve the reliability of hair evidence in forensic investigations.

Read More...

Unit-price anchoring affects consumer purchasing behavior

James et al. | Jan 15, 2025

Unit-price anchoring affects consumer purchasing behavior

This study examines how anchoring—providing numerical suggestions like "2 for $4"—can influence consumer purchasing decisions and increase revenue. The researchers tested three types of price anchors on 29 high school students shopping in a mock store.

Read More...