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Evaluating the performance of Q-learning-based AI in auctions

Liu et al. | Nov 09, 2025

Evaluating the performance of Q-learning-based AI in auctions
Image credit: Liu and Liu

Advertising platforms like Google Ads use AI to drive the algorithms used to maximize advertisers benefits. This study shows that AI does not adjust it strategy based on auction type and highlights the limitations of AI running without explicit guidance.

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