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The influence of purpose-of-use on information overload in online social networking

Agarkar et al. | Nov 01, 2022

The influence of purpose-of-use on information overload in online social networking

Here, seeking to understand the effects of social media in relation to social media fatigue and/or overload in recent years, the authors used various linear models to assess the results of a survey of 27 respondents. Their results showed that increased duration of use of social media did not necessarily lead to fatigue, suggesting that quality may be more important than quantity. They also considered the purpose of an individual's social media usage as well as their engagement behavior during the COVID-19 pandemic.

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