Browse Articles

Unit-price anchoring affects consumer purchasing behavior

James et al. | Jan 15, 2025

Unit-price anchoring affects consumer purchasing behavior

This study examines how anchoring—providing numerical suggestions like "2 for $4"—can influence consumer purchasing decisions and increase revenue. The researchers tested three types of price anchors on 29 high school students shopping in a mock store.

Read More...

Paralyzing effects of CO2 and hypothermia on Madagascar hissing and dubia cockroaches

Gapon et al. | Dec 08, 2024

Paralyzing effects of CO<sub>2</sub> and hypothermia on Madagascar hissing and dubia cockroaches
Image credit: Jesper Aggergaard

Here the authors sought to find a more ethical and efficient way to temporary paralyze a cockroach by comparing the results of two methods. By comparing immobilization through immersion in cold water and exposure to a 100 % CO2 environment, they found that cockroaches could be immobilized and recovered significantly faster when exposed to CO2.

Read More...

SmartZoo: A Deep Learning Framework for an IoT Platform in Animal Care

Ji et al. | Aug 07, 2024

SmartZoo: A Deep Learning Framework for an IoT Platform in Animal Care

Zoos offer educational and scientific advantages but face high maintenance costs and challenges in animal care due to diverse species' habits. Challenges include tracking animals, detecting illnesses, and creating suitable habitats. We developed a deep learning framework called SmartZoo to address these issues and enable efficient animal monitoring, condition alerts, and data aggregation. We discovered that the data generated by our model is closer to real data than random data, and we were able to demonstrate that the model excels at generating data that resembles real-world data.

Read More...

Analysis of electrodialysis as a method of producing potable water

Shen et al. | May 03, 2024

Analysis of electrodialysis as a method of producing potable water

Here, seeking a way to convert the vast quantity of seawater to drinking water, the authors investigated the purification of seawater to drinking water through electrodialysis. Using total dissolved solids (TDS) as their measure, they found that electrodialysis was able to produce deionized water with TDS values under the acceptable range for consumable water.

Read More...

The journey to Proxima Centauri b

Ramaswamy et al. | Apr 01, 2024

The journey to Proxima Centauri b
Image credit: The authors

Someday, rockets from Earth may be launched towards worlds beyond our solar system. But will these rockets be able to reach their destination within a human lifetime? Ramaswamy and Giovinazzi simulate rocket launches to an Earth-like exoplanet to uncover whether it's physically possible to complete the journey within a lifetime.

Read More...