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Comparing Consumer Personality and Brand Personality: Do Fashion Styles Speak of Who You Are?

Stevenson et al. | Oct 02, 2019

Comparing Consumer Personality and Brand Personality: Do Fashion Styles Speak of Who You Are?

This study investigated how fashion brand personalities are similar to people’s personalities and whether people may prefer a particular clothing brand based on their own personal traits. All together, Stevenson and Scott found that the Big Five Personality Factors are generally not related to participants’ preferred brand personalities. Generally, brands should consider different factors besides the Big Five Personality Factors for identifying potential customers.

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A Data-Centric Analysis of “Stop and Frisk” in New York City

Bhat et al. | Apr 18, 2021

A Data-Centric Analysis of “Stop and Frisk” in New York City

The death of George Floyd has shed light on the disproportionate level of policing affecting non-Whites in the United States of America. To explore whether non-Whites were disproportionately targetted by New York City's "Stop and Frisk" policy, the authors analyze publicly available data on the practice between 2003-2019. Their results suggest African Americans were indeed more likely to be stopped by the police until 2012, after which there was some improvement.

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The Role of Corresponding Race, Gender, and Species as Incentives for Charitable Giving

Antonides-Jensen et al. | Jul 31, 2019

The Role of Corresponding Race, Gender, and Species as Incentives for Charitable Giving

Inherent bias is often the unconscious driver of human behavior, and the first step towards overcoming these biases is our awareness of them. In this article the authors investigate whether race, gender or species affect the choice of charity by middle class Spaniards. Their conclusions serve as a starting point for further studies that could help charities refine their campaigns in light of these biases effectively transcending them or taking advantage of them to improve their fundraising attempts.

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The Effects of Birth Order on Indicators of Academic Success Among High School Students of Multiple Ethnicities

Geil et al. | Jan 30, 2012

The Effects of Birth Order on Indicators of Academic Success Among High School Students of Multiple Ethnicities

In many cultures and for many centuries, the implications of birth order have been examined. Birth order has been shown to affect personality, accomplishments, and even career choice. This study investigated the impact of birth order and ethnicity on two measures of academic success in high school: a student’s grade point average (GPA) and the number of Advanced Placement (AP) classes he or she took.

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The effect of economic downturns on the frequency of mass shootings

Bhupathi et al. | Jul 11, 2025

The effect of economic downturns on the frequency of mass shootings

Researching gun violence and mass shootings in the U.S. is difficult due to the lack of consistent data collection. Some studies have linked mass shootings to personal financial stress, but little formal research exists on the impact of broader economic conditions. This study hypothesized an inverse relationship between mass shootings and economic performance, using the S&P 500 and unemployment rate as indicators.

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Exploring the Factors that Drive Coffee Ratings

Agarwal et al. | May 19, 2025

Exploring the Factors that Drive Coffee Ratings

This study explores the factors that influence coffee quality ratings using data from the Coffee Quality Institute. Through a regression model based on gradient descent, the authors aimed to predict coffee ratings (total cup points) and hypothesized that sweetness and the coffee producer would be the most influential factors.

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Implication of education levels on gender wage gap across states in the United States and Puerto Rico

Dash et al. | Apr 16, 2025

Implication of education levels on gender wage gap across states in the United States and Puerto Rico

Here the authors examined the relationship between education levels and the gender wage gap (GWG) in the US and Puerto Rico from 2010 to 2022, hypothesizing that higher education would correlate with a lower GWG. Their analysis of income data revealed an inverse correlation, where higher education levels were associated with reduced gender wage disparities, suggesting that policies aimed at closing the gender gap in higher education could promote socioeconomic equality.

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