Browse Articles

Voice pitch affects perceived authoritativeness, competency, and leadership capacity. In this study, the authors suggest that examining certain measures of brain activity collected using an affordable EEG could predict advertising effectiveness, which may be invaluable in future neuromarketing research. Understanding voice pitch and other factors that cause implicit bias may allow significant advances in marketing, facilitating business success.

This study uses interpretable machine learning models, lasso and ridge regression with Shapley analysis, to identify key sales drivers for Corporación Favorita, Ecuador’s largest grocery chain. The results show that macroeconomic factors, especially labor force size, have the greatest impact on sales, though geographic and seasonal variables like city altitude and holiday proximity also play important roles. These insights can help businesses focus on the most influential market conditions to enhance competitiveness and profitability.

Droughts have a wide range of effects, from ecosystems failing and crops dying, to increased illness and decreased water quality. Drought prediction is important because it can help communities, businesses, and governments plan and prepare for these detrimental effects. This study predicts drought conditions by using predictable weather patterns in machine learning models.

Long hospital stays can be stressful for the patient for many reasons. We hypothesized that age would be the greatest predictor of hospital stay among patients who underwent orthopedic surgery. Through our models, we found that severity of illness was indeed the highest factor that contributed to determining patient length of stay. The other two factors that followed were the facility that the patient was staying in and the type of procedure that they underwent.

The authors looked at how students performed on standardized tests when they were taught material via memorization vs. conceptual based approaches.

Concerns regarding the rapid spread of Sars-CoV2 in early 2020 led company and local governmental officials in many states to ask people to work from home and avoid leaving their homes; measures commonly referred to as shutdowns. Here, the authors investigate how shutdowns affected carbon monoxide (CO) levels in 15 US states using publicly available data. Their results suggest that CO levels decreased as a result of these measures over the course of 2020, a trend which started to reverse after shutdowns ended.

The authors looked at student perception on various situations involving third-party tracking to personalize recommendations.

In this study, the authors address potential reasons why employees may voluntarily resign. This is in response to the currently observed economic trend The Great Resignation. Through analysis of federal and local government data along with survey results from Fairfax County, they concluded that adding additional benefits will help companies retain talented empolyees.

Ashley Moulton & Joseph Rasmus investigate 9 controversial categories of intelligence as predicted by Multiple Intelligence Theory, originally proposed in the mid-1980s. By collecting data from 56 participants, they record that there may not actually be a correlation between these categorical types when it comes to workplace atmosphere and project efficiency.

In this study, the authors investigate just how effectively paper towels can absorb different types of liquid and whether changing the properties of the towel (such as folding it) affects absorbance. Using variables of either different liquid types or the folded state of the paper towels, they used thorough approaches to make some important and very useful conclusions about optimal ways to use paper towels. This has important implications as we as a society continue to use more and more paper towels.