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Are Teens Willing to Pay More for Their Preferred Goods?

Johnson Jr. et al. | Sep 28, 2019

Are Teens Willing to Pay More for Their Preferred Goods?

Each day we are flooded with new items that promise us a better experience at a better price. This forces buyers to continuously chose between sticking to what they know, or trying something new. In turn, companies need to be aware of the factors affecting consumer choices, that too within the different fractions of society. In this study the authors investigate the effect of survey-based price setting on profits made based on African American teen purchases, and how African-American teen loyalty to a particular brand affects their willingness to pay a higher price than the market average for their preferred brand items.

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Comparing the Dietary Preference of Caenorhabditis elegans for Bacterial Probiotics vs. Escherichia coli.

Lulla et al. | Dec 18, 2020

Comparing the Dietary Preference of <i>Caenorhabditis elegans</i> for Bacterial Probiotics vs. <i>Escherichia coli</i>.

In this experiment, the authors used C. elegans as a simple model organism to observe the impact of probiotics on the human digestive system. The results of the experiments showed that the C. elegans were, on average, most present in Chobani cultures over other tested yogurts. While not statistically significant, these results still demonstrated that C. elegans might prefer Chobani cultures over other probiotic yogurts, which may also indicate greater gut benefits from Chobani over the other yogurt brands tested.

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People’s Preference to Bet on Home Teams Even When Losing is Likely

Weng et al. | Mar 10, 2020

People’s Preference to Bet on Home Teams Even When Losing is Likely

In this study, the authors investigate situations in which people make sports bets that seem to go against their better judgement. Using surveys, individuals were asked to bet on which team would win in scenarios when their home team was involved and others when they were not to determine whether fandom for a team can overshadow fans’ judgment. They found that fans bet much more on their home teams than neutral teams when their team was facing a large deficit.

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Comparing Consumer Personality and Brand Personality: Do Fashion Styles Speak of Who You Are?

Stevenson et al. | Oct 02, 2019

Comparing Consumer Personality and Brand Personality: Do Fashion Styles Speak of Who You Are?

This study investigated how fashion brand personalities are similar to people’s personalities and whether people may prefer a particular clothing brand based on their own personal traits. All together, Stevenson and Scott found that the Big Five Personality Factors are generally not related to participants’ preferred brand personalities. Generally, brands should consider different factors besides the Big Five Personality Factors for identifying potential customers.

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Reducing Crop Damage Caused by Folsomia candida by Providing an Alternate Food Source

Tamura et al. | May 28, 2018

Reducing Crop Damage Caused by Folsomia candida by Providing an Alternate Food Source

Tamura and Moché found that Folsomia candida, a common crop pest, prefers to consume yeast instead of lettuce seedlings. The authors confirmed that even with the availability of both lettuce seedlings and yeast in the same dish, Folsomia candida preferred to eat the yeast, thereby reducing the number of feeding injuries on the lettuce seedlings. The authors propose that using this preference for yeast may be a way to mitigate crop damage by this pest.

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The Effect of Delivery Method, Speaker Demographics, and Physical Environment on the Engagement Level of Older Adults

Seides et al. | May 24, 2015

The Effect of Delivery Method, Speaker Demographics, and Physical Environment on the Engagement Level of Older Adults

With an increasing older adult population and rapid advancements in technology, it is important that senior citizens learn to use new technologies to remain active in society. A variety of factors on learning were investigated through surveys of senior citizens. Older adults preferred an interactive lesson style, which also seemed to help them retain more course material.

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Grammatical Gender and Politics: A Comparison of French and English in Political Discourse

Zhang et al. | Jul 07, 2021

Grammatical Gender and Politics: A Comparison of French and English in Political Discourse

Grammatical gender systems are prevalent across many languages, and when comparing French and English the existence of this system becomes a strong distinction. There have been studies that attribute assigned grammatical gender with the ability to influence conceptualization (attributing gender attributes) of all nouns, thus affecting people's thoughts on a grand scale. We hypothesized that due to the influence of a grammatical gender system, French political discourse would have a large difference between the number of masculine and feminine nouns used. Specifically, we predicted there would be a larger ratio of feminine to masculine nouns in French political discourse than in non-political discourse when compared to English discourse. Through linguistic analysis of gendered nouns in French political writing, we found that there is a clear difference between the number of feminine versus masculine nouns, signaling a preference for a more “effeminate” language.

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Physical Appearance and Its Effect on Trust

Ledesma et al. | Nov 09, 2020

Physical Appearance and Its Effect on Trust

Do different physical traits affect teenagers’ initial trust of an unknown person? Would they give greater trust to women and people of similar ethnicity? To test these hypotheses, the authors developed a survey to determine the sets of physical characteristics that affect a person's trustworthiness. They found that gender and expression were the main physical traits associated with how trustworthy an individual looks, while ethnicity was also important.

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