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Differences in online reviews between different communities: An empirical study on Amazon and Goodreads

Choi et al. | May 30, 2026

Differences in online reviews between different communities:  An empirical study on Amazon and Goodreads
Image credit: Choi and Choi

Online review platforms often provide different reviews on the same product, potentially confusing consumers. In this study, we found that the number of raters on Amazon is lower for the same book, while ratings on Amazon were higher than those on Goodreads. Furthermore, these differences in ratings and rater counts were larger for fiction books than for non‑fiction books.

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