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This study investigated how fashion brand personalities are similar to people’s personalities and whether people may prefer a particular clothing brand based on their own personal traits. All together, Stevenson and Scott found that the Big Five Personality Factors are generally not related to participants’ preferred brand personalities. Generally, brands should consider different factors besides the Big Five Personality Factors for identifying potential customers.

This study investigated how well food labels from 280 different brands across multiple food and drink categories in India and the US adhered to recommended nutritional labeling standards as outlined by the Codex Alimentarius.

The authors here investigate the absorbency of two leading brands of diapers. They find that Huggies Little Snugglers absorb over 50% more salt water than Pampers Swaddlers, although both absorb significantly more fluid than what an average newborn can produce.

The luxury market has grown through digital marketing, with many brands benefiting from exclusivity, which limits product availability. While exclusivity boosts sales, it may negatively affect consumers' mental health. This study of 129 respondents explored the main motivation for purchasing luxury goods and connection to mental health.

In this experiment, the authors used C. elegans as a simple model organism to observe the impact of probiotics on the human digestive system. The results of the experiments showed that the C. elegans were, on average, most present in Chobani cultures over other tested yogurts. While not statistically significant, these results still demonstrated that C. elegans might prefer Chobani cultures over other probiotic yogurts, which may also indicate greater gut benefits from Chobani over the other yogurt brands tested.

Toxic particulates in the atmosphere pose significant health risks, and while modern masks can help reduce inhalation of these pollutants, their availability may be limited during health crises. This study evaluated the effectiveness of household fabrics (cotton, fleece, wool, and rayon) as particulate filters, finding that cotton outperformed the others in filtration efficiency, while rayon was the least effective. The findings suggest that cotton is a preferable alternative for filtration purposes, while rayon should be avoided.

The Young's Modulus of a structural material is a measure of its elasticity and is defined as the ratio of the tensile stress to tensile strain. This study aims to investigate the Young's Modulus of pasta with different diameters.

Many weight loss supplements contain the stimulant caffeine, but do not disclose the amount. Here, authors measure and compare the amount of caffeine in different dietary supplements. This research gives consumers better understanding of the impact natural supplements may have on their health.

The authors looked at the presence of coliform bacteria present in ground beef after cooking it various CDC standards. They found that no coliform bacteria was present when CDC guidelines for cooking ground beef were properly followed.

Minimal Change Disease (MCD) is a degenerative kidney disease. Researchers know very little about the cause of this disorder, however some research has suggested that T lymphocytes may be involved. In this study, the authors measure CD4 and CD8 T cell subpopulations in patients with MCD to investigate whether irregular T lymphocyte populations may be involved in MCD pathogenesis.