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Reddit v. Wall Street: Why Redditors beat Wall Street at its own game

Bhakar et al. | Sep 13, 2022

Reddit v. Wall Street: Why Redditors beat Wall Street at its own game

Here the authors investigated the motivation of a short squeeze of GameStop stock where users of the internet forum Reddit drove a sudden increase in GameStop stock price during the start of 2021. They relied on both qualitative and quantitative analyses where they tracked activity on the r/WallStreetBets subreddit in relation to mentions of GameStop. With these methods they found that while initially the short squeeze was driven by financial motivations, later on emotional motivations became more important. They suggest that social phenomena can be dynamic and evolve necessitating mixed method approaches to study them.

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