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Comparing Consumer Personality and Brand Personality: Do Fashion Styles Speak of Who You Are?

Stevenson et al. | Oct 02, 2019

Comparing Consumer Personality and Brand Personality: Do Fashion Styles Speak of Who You Are?

This study investigated how fashion brand personalities are similar to people’s personalities and whether people may prefer a particular clothing brand based on their own personal traits. All together, Stevenson and Scott found that the Big Five Personality Factors are generally not related to participants’ preferred brand personalities. Generally, brands should consider different factors besides the Big Five Personality Factors for identifying potential customers.

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Development of Two New Efficient Means of Wastewater Treatment

Bao et al. | Feb 06, 2014

Development of Two New Efficient Means of Wastewater Treatment

The water we use must be treated and cleaned before we release it back into the environment. Here, the authors investigate two new techniques for purifying dissolved impurities from waste water. Their findings may give rise to more cheaper and more efficient water treatment and help keep the planet greener.

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Impact of study partner status and group membership on commitment device effectiveness among college students

Gupta et al. | Jun 03, 2022

Impact of study partner status and group membership on commitment device effectiveness among college students

Here seeking to identify a possible solution to procrastination among college students, the authors used an online experiment that involved the random assignment of study partners that they shared their study time goal with. These partners were classified by status and group membership. The authors found that status and group membership did not significantly affect the likelihood of college students achieving their committed goals, and also suggest the potential of soft commitment devices that take advantage of social relationships to reduce procrastination.

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Colorism and the killing of unarmed African Americans by police

Hempfield et al. | Nov 08, 2021

Colorism and the killing of unarmed African Americans by police

The purpose of this study was to investigate the relationship between colorism and police killings of unarmed African American suspects. The authors collected data from the Washington Post database, which reports unarmed African American victims from 2015–2021, and found that the victims who were killed by police were darker on average than a control population of African Americans that had not encountered the police.

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The Clinical Accuracy of Non-Invasive Glucose Monitoring for ex vivo Artificial Pancreas

Levy et al. | Jul 10, 2016

The Clinical Accuracy of Non-Invasive Glucose Monitoring for <i>ex vivo</i> Artificial Pancreas

Diabetes is a serious worldwide epidemic that affects a growing portion of the population. While the most common method for testing blood glucose levels involves finger pricking, it is painful and inconvenient for patients. The authors test a non-invasive method to measure glucose levels from diabetic patients, and investigate whether the method is clinically accurate and universally applicable.

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A study on the stretching behavior of rubber bands

Davuluri et al. | Jan 18, 2022

A study on the stretching behavior of rubber bands

Here, the authors considered the stretching behavior of rubber bands by exposing the rubber bands to increasing loads and measuring their stretch response. They found that a linear stretch response was observed for intermediate loading steps, but this behavior was lost at lower or higher loads, deviating from Hooke's Law. The authors suggest that studies such as these can be used to evaluate other visco-elastic structures.

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Does technology help or hurt learning? Evidence from middle school and high school students

Lu et al. | Oct 02, 2022

Does technology help or hurt learning? Evidence from middle school and high school students

Here, recognizing the vastly different opinion held regarding device usage, the authors considered the effects of technology use on middle and high school students' learning effectiveness. Using an anonymous online survey they found partial support that device use at school increases learning effectiveness, but found strong support for a negative effect of technology use at home on learning effectiveness. Based on their findings they suggest that the efficacy of technology depends on environmental context along with other important factors that need consideration.

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A comparative analysis of machine learning approaches for prediction of breast cancer

Nag et al. | May 11, 2021

A comparative analysis of machine learning approaches for prediction of breast cancer

Machine learning and deep learning techniques can be used to predict the early onset of breast cancer. The main objective of this analysis was to determine whether machine learning algorithms can be used to predict the onset of breast cancer with more than 90% accuracy. Based on research with supervised machine learning algorithms, Gaussian Naïve Bayes, K Nearest Algorithm, Random Forest, and Logistic Regression were considered because they offer a wide variety of classification methods and also provide high accuracy and performance. We hypothesized that all these algorithms would provide accurate results, and Random Forest and Logistic Regression would provide better accuracy and performance than Naïve Bayes and K Nearest Neighbor.

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