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Comparing Consumer Personality and Brand Personality: Do Fashion Styles Speak of Who You Are?

Stevenson et al. | Oct 02, 2019

Comparing Consumer Personality and Brand Personality: Do Fashion Styles Speak of Who You Are?

This study investigated how fashion brand personalities are similar to people’s personalities and whether people may prefer a particular clothing brand based on their own personal traits. All together, Stevenson and Scott found that the Big Five Personality Factors are generally not related to participants’ preferred brand personalities. Generally, brands should consider different factors besides the Big Five Personality Factors for identifying potential customers.

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Ramifications of natural and artificial sweeteners on the gastrointestinal system

Cowen et al. | Jun 19, 2023

Ramifications of natural and artificial sweeteners on the gastrointestinal system

This study aimed to determine whether artificial sweeteners are harmful to the human microbiome by investigating two different bacteria found to be advantageous to the human gut, Escherichia coli and Bacillus coagulans. Results showed dramatic reduction in bacterial growth for agar plates containing two artificial sweeteners in comparison to two natural sweeteners. This led to the conclusion that both artificial sweeteners inhibit the growth of the two bacteria and warrants further study to determine if zero-sugar sweeteners may be worse for the human gut than natural sugar itself.

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Impact of hog farming on water quality of aquatic environments in North Carolina

Kancharla et al. | Aug 08, 2023

Impact of hog farming on water quality of aquatic environments in North Carolina

This study collected samples from water bodies near hog farms and an aquatic environment not near a hog farm. It was hypothesized that water bodies near the hog farms would have lower water quality with higher turbidity, total dissolved solids (TDS), and pH than the water body not in proximity to a hog farm because of water contamination with hog waste. Results showed that the turbidity was 4–6 times higher, TDS was 1.5–2 times higher, and pH was 3 units higher in the 2 experimental locations compared to the control location. This study and its findings are important for understanding the impact of hog farming on the proximal water bodies.

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Analysis of ultraviolet light as a bactericide of gram-negative bacteria in Cladophora macroalgae extracts

Newell et al. | Nov 07, 2022

Analysis of ultraviolet light as a bactericide of gram-negative bacteria in <em>Cladophora</em> macroalgae extracts

Here, the authors sought to use Cladophora macroalgae as a possible antibiotic to address the growing threat of antibiotic resistance in pathogenic bacteria. However, when they observed algae extracts to be greatly contaminated with gram-negative bacteria, they adapted to explore the ability to use ultraviolet light as a bactericide. They found that treatment with ultraviolet light had a significant effect.

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Similarity Graph-Based Semi-supervised Methods for Multiclass Data Classification

Balaji et al. | Sep 11, 2021

Similarity Graph-Based Semi-supervised Methods for Multiclass Data Classification

The purpose of the study was to determine whether graph-based machine learning techniques, which have increased prevalence in the last few years, can accurately classify data into one of many clusters, while requiring less labeled training data and parameter tuning as opposed to traditional machine learning algorithms. The results determined that the accuracy of graph-based and traditional classification algorithms depends directly upon the number of features of each dataset, the number of classes in each dataset, and the amount of labeled training data used.

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A Study on the Coagulating Properties of the M. oleifera Seed

Lakshmanan et al. | Feb 14, 2020

A Study on the Coagulating Properties of the <em>M. oleifera</em> Seed

In this study, the authors investigate whether Moringa Oleifera seeds can serve as material to aid in purifying water. M. oleifera seeds have coagulating properties and the authors hypothesized that including it in a water filtration system would reduce particles, specifically bacteria, in water. Their results show that this system removed the largest percent of bacteria. When used in combination with cilantro, it was actually more efficient than the other techniques! These findings have important implications for creating better and more economical water purification systems.

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