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Unit-price anchoring affects consumer purchasing behavior

James et al. | Jan 15, 2025

Unit-price anchoring affects consumer purchasing behavior

This study examines how anchoring—providing numerical suggestions like "2 for $4"—can influence consumer purchasing decisions and increase revenue. The researchers tested three types of price anchors on 29 high school students shopping in a mock store.

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Effects of social support on adolescent identity development

Yim et al. | Nov 12, 2024

Effects of social support on adolescent identity development

Adolescence is a critical period for self-identity formation, heavily influenced by feedback from social networks. This research examined the interplay between social support from parents and peers and self-concept development in adolescents using data from the National Longitudinal Study of Adolescent to Adult Health. While individual support from parents and peers did not directly impact self-concept, their combined interaction significantly influenced it, highlighting the importance of various social supports in fostering healthy self-concept development and overall adolescent well-being.

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The Effect of Ethanol Concentration on Beta-Cell Development in Zebrafish

Payne et al. | Jan 15, 2014

The Effect of Ethanol Concentration on Beta-Cell Development in Zebrafish

Alcohol is known to cause various developmental diseases including Fetal Alcohol Syndrome. Here the authors investigate the effect of ethanol on the development of zebrafish beta cells, the part of the pancreas associated with Type 1 Diabetes. They find that exposure to ethanol does adversely affect beta-cell development, suggesting that alcohol ingestion during pregnancy may be linked to diabetes in newborns.

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Cathodal Galvanotaxis: The Effect of Voltage on the distribution of Tetrahymena pyriformis

Zheng et al. | Jun 10, 2019

Cathodal Galvanotaxis: The Effect of Voltage on the distribution of <em>Tetrahymena pyriformis</em>

The surface of the unicellular eukaryote, Tetrahymena pyriformis, is covered with thousands of hair-like cilia. These cilia are very similar to cilia of the human olfactory and respiratory tracts making them model organisms for studying cilia function and pathology. The authors of this study investigated the effect of voltage on T. pyriformis galvanotaxis, the movement towards an electrical stimulus. They observed galvanotaxis towards the cathode at voltages over 4V which plateau, indicating opening of voltage gated-ion channels to trigger movement.

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