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Physical Appearance and Its Effect on Trust

Ledesma et al. | Nov 09, 2020

Physical Appearance and Its Effect on Trust

Do different physical traits affect teenagers’ initial trust of an unknown person? Would they give greater trust to women and people of similar ethnicity? To test these hypotheses, the authors developed a survey to determine the sets of physical characteristics that affect a person's trustworthiness. They found that gender and expression were the main physical traits associated with how trustworthy an individual looks, while ethnicity was also important.

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